1-800-FLOWERS.COM(R) Launches the 'SPOT A MOM' Movement

1-800-FLOWERS.COM(R) Launches the 'SPOT A MOM' Movement

New National Campaign and Contest makes it easy to celebrate Every Mom this Mother's Day

CARLE PLACE, N.Y., April 7 // PRNewswire-FirstCall // --There are over 82 million mothers in the United States and this Mother's Day, 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS), the world's largest florist and gift shop, is leading the charge to ensure that no mom gets left behind. Through the creation of the SPOT A MOM(sm) movement, a multi-channel national marketing campaign, and the launch of the Spotlight A Mom contest, 1-800-FLOWERS.COM has developed an innovative and rewarding way to celebrate all moms on their special day.

To join the SPOT A MOM movement, consumers can visit the newly created website, www.spotamom.com, for a handy and interactive guide on how to best identify all of the different moms in their lives. From a grinning "New Mom" smelling of baby powder, to the doggy-toting "Pet Lover Mom," visitors can easily match their moms up with one of the eight motherly archetypes featured on the site. Eliminating the guesswork involved with finding the perfect Mother's Day gift, the site offers gift suggestions and numerous fresh floral bouquets that are expertly designed to reflect each mother's unique personality and flower style.

"Whether she's a first-time mom, a mother-in-law or even the office mom, every mom deserves to be recognized for the amazing role they play in our lives," said Jim McCann, CEO of 1-800-FLOWERS.COM. "With the launch of SPOT A MOM, we hope that consumers will join this fun movement to make sure that every Mom is celebrated and appreciated this Mother's Day."

As a one-stop resource for all Mother's Day shoppers, 1-800-FLOWERS.COM offers expert tips, budget-saving decorating ideas, and floral care suggestions from 1-800-FLOWERS.COM floral lifestyle expert, Julie Mulligan. In addition, customers can link to the Spotlight A Mom contest where they are invited to nominate extraordinary moms to be featured on www.spotlightamom.com and enter for a chance to win fabulous prizes from Beaches Resort, 1-800-FLOWERS.COM, Cheryl & Co. and The Popcorn Factory.

Beginning April 6th, a variety of outstanding mothers will star as the spotlighted mom of the day on www.spotlightamom.com. From May 4th through May 10th, consumers will then vote for their overall favorite spotlighted mom who will win the grand prize package, including the ultimate Beaches vacation, a Cheryl & Co. Vera Bradley Cosmetic Bag & tote set and A Year of Flowers from 1-800-FLOWERS.COM.

To help spread the news of the SPOT A MOM movement, 1-800-FLOWERS.COM is tapping into the online community, cultivating relationships and partnering with influential mommy bloggers via social networking and the creation of a 1-800-FLOWERS.COM Facebook and Twitter pages. Each week, 1-800-FLOWERS.COM will "Spot" a mommy blogger who best represents one of the eight Mom types. These bloggers will receive an "I've been Spotted" badge along with a special promotion code for use when visiting 1-800-FLOWERS.COM.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-FLOWERS(R) (1-800-356-9377 or www.1800flowers.com), is one of the top 50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award. 1-800-FLOWERS.COM offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its "Fresh From Our Growers(R)" collection. As always, 100% satisfaction and freshness are guaranteed. Also, visit 1-800-Flowers en Espanol (www.1800flowersenespanol.com). The Company's BloomNet(R) international floral wire service provides (www.mybloomnet.net) a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably.

The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory(R) cookies and baked gifts from Cheryl&Co.(R); premium chocolates and confections from Fannie May(R) confections brands gourmet foods from Greatfood.com(R); wine gifts from Ambrosia(R) gift baskets from 1-800-BASKETS.COM(R) and DesignPac(sm) Celebrations(R), a new premier online destination for fabulous party ideas and planning tips; as well as Home Decor and Children's Gifts from Plow & Hearth(R), Wind & Weather(R), HearthSong(R) and Magic Cabin(R). Shares in 1-800-FLOWERS.COM, Inc. are traded on the Nasdaq Global Select Market under ticker symbol FLWS.


SOURCE 1-800-FLOWERS.COM, Inc.

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