Rocky Mount, N.C.--(BUSINESS WIRE)--Hardee's® locations owned and operated by Boddie-Noell Enterprises raised $123,227 this year for the Muscular Dystrophy Association (MDA) by participating in the Shamrocks Against Dystrophy campaign. This puts Boddie-Noell well over the $1 million mark in total donations to the MDA since joining the campaign in 1999.
During the months of February and March, customers at participating Hardee's across North Carolina, Virginia, Kentucky and South Carolina were encouraged to purchase a $1 green MDA Shamrock.
Once sold, the Shamrocks, including the customer's signature, were hung for display in each restaurant to create a festive St. Patrick's Day atmosphere. In exchange, each customer who purchased a Shamrock received a coupon for a discount in the restaurant.
A portion of the total raised by Boddie-Noell's Hardee's will help send children across North Carolina, Virginia, Kentucky and South Carolina to MDA summer camps this year. Offering a fun, safe outdoor experience, the camps give participants the opportunity to develop important life skills such as confidence, independence and social ability.
"We are very grateful of what our Hardee's customers and employees provided this year for the Shamrocks Against Dystrophy campaign," said Jerry Allsbrook, vice president of the national MDA organization and chief marketing officer for Boddie-Noell Enterprises. "This contribution will play a direct role in helping affected children in our own local communities attend MDA camp. We're very proud of that – especially in a tough economic time for everybody."
The contribution from the over 300 Boddie-Noell-operated Hardee's will be one of the largest received by the MDA in the Carolinas and in Virginia this year.
"MDA is proud and truly fortunate to have the partnership of Boddie-Noell," said David Stephenson, regional representative for MDA. "We salute the commitment and enthusiasm of these wonderful folks and all the loyal Hardee's patrons who continue to give our families help and hope."
The contributions will go to help with care for local children and adults affected by one of the 43 diseases for which the MDA provides treatment. The local services that the MDA provides include wheelchair, leg brace, and communication device payment assistance, support groups, professional health education, and care at affiliated clinics at Duke University, the University of North Carolina at Chapel Hill, Sentara Norfolk General Hospital, Roanoke Neurological Center, the Medical College of Virginia and elsewhere.
MDA is a voluntary health agency supporting programs of worldwide research, comprehensive services, advocacy, and professional and public health education for muscular dystrophy and related diseases. MDA is the largest nongovernmental sponsor of neuromuscular disease research. The Association's programs are funded almost entirely by individual private contributors.
Boddie-Noell Enterprises (BNE) is a diversified family-owned business engaged primarily in restaurants and land development. BNE is the largest Hardee's franchise operator in the United States with 314 restaurants across four states.
Celebrating more than 48 years in the quick-service industry, Hardee's Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended January 26, 2009, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,116 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,195 Carl's Jr. restaurants and 1,908 Hardee's restaurants.