The Luxury Collection Hotels & Resorts Proudly Launches Global Initiative in Support of UNICEF

The Luxury Collection Launches Global Initiative with Guest Stay Package Offering One Complimentary Night Stay and the Opportunity to Help Change a Child's Life

May 04, 2009 // Franchising.com // New York, NY –– The Luxury Collection Hotels & Resorts proudly launches a global initiative in support of UNICEF's immunization and malaria programs for vulnerable children in developing countries. The second largest luxury hotel brand will support UNICEF through a brand package called "We Invite You to Linger," offering guests a complimentary night stay for every two, three or four night reservation at a hotel or resort within The Luxury Collection brand around the world. For every package booked, The Luxury Collection will make a $1 donation per room night to support UNICEF's life-saving immunization programs and its work on the prevention and treatment of malaria - the largest single cause of death among African children under five years of age. The Luxury Collection brand is a glittering ensemble of more than 70 of the world's finest hotels and resorts in more than 30 countries including Hotel Danieli, Venice; Hotel Imperial, Vienna; Grand Bretagne, Athens; Marques de Riscal, Elciego, Spain; The Laguna Resort, Nusa Dua, Bali; Patios de Cafayate, Argentina; SLS at Beverly Hills; Royal Hawaiian, Waikiki and The Phoenician, Scottsdale.

"The Luxury Collection is committed to socially responsible travel while continuing to offer our guests a portal to the world's most desirable destinations," said Paul James, Global Brand Leader, The Luxury Collection and St. Regis Hotels & Resorts. "We are proud to launch this global initiative to support UNICEF's work, while offering our guests even more opportunities to collect unique and enriching experiences."

Malaria accounts for one in five of all childhood deaths in Africa, claiming over one million mostly young lives every year. The use of insecticide-treated mosquito nets can reduce malarial illness by 50 percent and deaths by 20 percent, yet the $10 cost per net is beyond the reach of many households in Africa. The Luxury Collection brand's donations will help UNICEF to provide even more families with treated bed nets to protect them, and help ensure that children suffering from the disease receive prompt, life-saving treatment.

In addition, funds raised through the brand's "We Invite You to Linger" package will support UNICEF's immunization programs to protect children against potentially fatal diseases including polio, measles and tuberculosis. Throughout 2009, The Luxury Collection hotels will support this global initiative through an aggressive awareness campaign in leading luxury and lifestyle print and online publications.

The Luxury Collection brand also supports UNICEF's work through "Check Out For Children", a global partnership between Starwood Hotels & Resorts Worldwide, Inc. and UNICEF. Since the partnership was launched in 1995, guests at participating Starwood hotels around the world have donated over $21 million to UNICEF by agreeing to the addition of $1 (or local currency equivalent) to their bill when they check out.

Beginning this month, global explorers are invited to linger one night longer and savor unique and authentic experiences at any of The Luxury Collection brand's more than 70 hotels and resorts. From legendary palaces such as Hotel Danieli, Hotel Imperial, and The Royal Hawaiian to modern classics like Marques de Riscal, The Joule, SLS at Beverly Hills and Mystique, each iconic Luxury Collection property takes guests on a global safari, offering unique and exceptional experiences.

Available from March 30, 2009 – March 31, 2010, guests can explore even more destinations to linger by visiting, www.luxurycollection.com/linger.

About The Luxury Collection Hotels & Resorts

The Luxury Collection® is a selection of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Magnificent décor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience. Today, The Luxury Collection is a glittering ensemble of more than 70 of the world's finest hotels and resorts in more than 30 countries in bustling cities and spectacular destinations around the world. The Luxury Collection includes award-winning hotels that continuously exceed guest expectations by offering unparalleled service, style and class in some of the most desired destinations in the world. Most recently, Mystique, a Luxury Collection Resort, was honored with the 2008 Travel + Leisure Design Award for Best Small Resort in the world. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest.

About UNICEF

UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. www.unicef.org

About Check Out For Children

Check Out For Children was launched in London in November 1995 by UNICEF Goodwill Ambassador Sir Roger Moore KBE. The programme now operates in 334 hotels across Europe, Africa, the Middle East and Asia. In 2006 Starwood Hotels & Resorts won the UNICEF UK's prestigious Corporate Partnership Award in recognition of its significant contribution to the work of UNICEF. The award, which is only granted every 10 years, is given as a way of acknowledging the exceptional contribution of an organization to the fulfillment of UNICEF's mission for children during the last decade.

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