Jamba Juice Details Eco-Sustainability Strategy

Jamba Juice Details Eco-Sustainability Strategy

Company Builds Upon Track Record of Reducing Waste, Introducing Recyclables and Utilizing Organic Ingredients

EMERYVILLE, Calif., May 8 // PRNewswire // -- Jamba Juice, the leading provider of healthy, fun and on-the-go food, snacks and beverages, announced today the latest details of its comprehensive eco-sustainability strategy. Spearheaded by CEO James D. White, the new initiatives build upon the company's track record over the past two years of reducing waste, introducing recyclables and utilizing more organic ingredients.

"We are extremely pleased to announce our latest green initiatives as we continue to build upon our work," said James D. White, CEO of Jamba Juice. "In January, for instance, we introduced a new oatmeal menu item made with organic steel cut oats, a first in the QSR category. Not only has it been a hit with customers, it also provides a great case study on how we can be successful with other organics going forward."

Among the other initiatives to launch at Jamba is the test phase of an electricity reduction project designed to cut energy usage at store locations by an estimated ten percent. The company is also helping to develop best practices for energy conservation through its work with the U.S. Green Building Council on a pilot project to create two new LEED rating systems - LEED for Retail: New Construction, and LEED for Retail: Commercial Interiors. Currently, two Jamba stores are in the process of obtaining LEED Green Building Certifications.

"James, while at Safeway, was responsible for building O Organics into one of the nation's largest organic brands. He has played a major role in bringing organic foods to customers and in helping to democratize the entire organic industry," said Steve Hoffman, managing director of The Organic Center, a 501c3 non-profit organization that helps consumers, policy makers, researchers and the media understand the benefits that organic products provide to society. "As one of our board members for the past three years, James has been a key figure in supporting The Organic Center's overall mission and we are excited for the vision he brings to Jamba in leading its sustainability initiatives."

Other Jamba green initiatives include the introduction of more environmentally friendly packaging for its products and the launch of several optimization programs to reduce waste. Among the environmentally friendly packaging improvements are new cup carriers, oatmeal cups and lids, breakfast clear cups and lids, spoons and napkins that are made from recycled material. Jamba has reduced the amount of corrugated cardboard used for bulk shipping, reduced labeling requirements and reduced freight resulting in lower fuel emissions.

Jamba takes its commitment to the environment seriously and is constantly working to improve the company's overall sustainability profile while offering customers delicious meal choices at affordable prices.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA; NASDAQ: JMBAU; NASDAQ: JMBAW) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba strives to inspire and simplify healthy living for its customers and employees. As of December 31, 2008, JAMBA JUICE had 731 stores.

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE Jamba Juice



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