Burger King Corp. Introduces the First-Ever BK FAMFESTSM U.S. National Tour and Gives Back to the Communities It Visits
Each HAVE IT YOUR WAY(R) Day of Family Fun Will Be Headlined by R&B/Pop Singer Mario and Hosted by Comedian Kevin Hart
Miami--(BUSINESS WIRE)-- Burger King Corp. (NYSE:BKC) kicks off summer with fun and entertainment during the company's first-ever BK FAMFESTSM national tour, visiting six U.S. cities. Headlined by Grammy-nominated R&B pop singer and actor Mario, and hosted by comedian Kevin Hart, each event will showcase unique, family-friendly activities.
"We know that family and friends are very important to our consumers and we designed our BK FAMFESTSM program to provide them with the opportunity to spend some fun, quality time together," said Risa Schultz, manager, multi-cultural promotions for Burger King Corp. "We invite everyone to join us for a fun-filled day with the people you consider family – whether it's your children, friends or neighbors – to relax and enjoy games, food and great entertainment."
What's Happening at BK FAMFESTSM
Each BK FAMFESTSM event will be hosted by actor and comedian Kevin Hart and feature fun activities for the whole family, including arts & crafts, pick-up basketball games and unique relay challenges. The event's main stage will showcase Mario, best known for his hit singles "Just a Friend" and "Let Me Love You" and roles in movies such as Step Up and Freedom Writers. Local DJ's will keep the party going with non-stop music throughout the day.
Attendees can also satisfy their appetites with samples of tasty, bite-sized BK BURGER SHOTS® mini-burgers served hot and fresh at the BK® mobile kitchen, sponsored by Boost Mobile. Families are also invited to visit the Boost Mobile booth to create and download free customized ring tones.
Giving Back…HAVE IT YOUR WAY® Style
The BK FAMFESTSM tour will also provide a unique platform for charitable giving in each U.S. city it visits. During the tour, consumers are encouraged to vote online at www.bkfamfest.com for the local cause that they believe is making a difference in improving their community (one vote per person per day). The winning charity in each city will be announced at BK FAMFESTSM and will receive a $2,500 donation from the HAVE IT YOUR WAY® Foundation, the charitable arm of Burger King Corporation.
"It is very important to us to give back to the communities in which we work and live," said Schultz. "The charitable component of the BK FAMFESTSM tour is a unique way to empower our consumers to vote for the charitable organization that is most important to them. Whether you're passionate about youth programs, education or any other cause, this gives everyone a chance to help us make a difference in the communities that we will visit on this tour."
BK FAMFESTSM Tour Schedule
The BK FAMFESTSM events will take place from 11 a.m. to 6 p.m. and the tour schedule includes the following stops:
5.23.09 Houston, Texas (Sylvester Turner Park)
5.30.09 New Orleans, La. (City Park – Scout Island)
6.6.09 Miami, Fla. (Bicentennial Park)
6.13.09 Atlanta, Ga. (Mozley Park)
6.20.09 Chicago, Ill. (Taylor Park)
6.27.09 Brooklyn, N.Y. (Lincoln Terrace Park)
About Burger King Corporation
The BURGER KING® system operates more than 11,700 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades.
About Have It Your Way Foundation, Inc.
The HAVE IT YOUR WAY® Foundation is a 501(C) (3) not-for-profit public charity, whose mission is to make a positive impact in the communities in which we work and live in collaboration with the extended BURGER KING® family.
About Boost Mobile
Boost Mobile, the prepaid division of Sprint Nextel (NYSE:S) and 2009 North American Prepaid Mobile Service of the Year*, redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost® Walkie-Talkie service with a national calling area for $50 a month. Boost Mobile 'Monthly Unlimited' offers flat-rate, nationwide service in 17,500 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month. Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S.
*Awarded to Boost Mobile in May 2009 by analyst firm Frost & Sullivan for continuing to enhance service offerings and solidifying its leadership position by delivering high value to the prepaid wireless segment.
Source: Burger King Corp.