Carlsbad, Calif., /PRNewswire-FirstCall via COMTEX/ -- Rubio's Fresh Mexican Grill and Share Our Strength today announced the All-American Moment fundraiser to raise awareness and money in support of ending childhood hunger. Guests are invited to visit any participating Rubio's(R) restaurant to create an "All-American Moment" by taking a photo of themselves and uploading it to Rubio's Official Facebook Fan Page. For each uploaded photo, Rubio's will donate 25 cents to Share Our Strength, a non profit for childhood hunger, and guests will receive a coupon for a complimentary All-American Taco, Rubio's new "burger with a Beach Mex twist," to use on their next visit. The fundraiser began May 26th and ends July 21st, 2009. All-American Moment photos also can be sent to Rubio's via Twitter to @Rubios_beachmex or emailed to email@example.com. All photos will be available to view at All-American Taco Photo Album on the Rubio's Official Facebook Fan page.
"We are thrilled to be working with Rubio's All-American Moment fundraiser and this creative new effort to raise awareness of childhood hunger in America," said Debbie Shore, Co-Founder of Share Our Strength. "We encourage all of Rubio's fans to upload a photo of themselves to support this wonderful initiative. The money raised will help Share Our Strength fund programs that provide the resources and services to children in need throughout America."
Rubio's All-American Taco debuted on May 6th and will be on menus for a limited time. "Our goal is to raise awareness and money in support of ending childhood hunger while rewarding our guests with our new All-American Taco -- it's the All-American thing to do especially while times are tough," said Larry Rusinko, senior vice president of marketing at Rubio's, commenting about the All-American Moment fundraiser. The new Rubio's All-American Taco is a juicy, char-grilled, beef patty seasoned with flavorful spices, topped with melted American cheese, then complemented with salsa fresca, smoky garlic-chipotle mayonnaise and lettuce. It is served inside a warm, soft flour tortilla with a jalapeno pepper on the side.
Bold, distinctive, Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill(R). The first Rubio's was opened in 1983 in the Mission Bay community of San Diego by Ralph Rubio and his father, Ray Rubio. Rubio's is credited with introducing fish tacos to Southern California and starting a phenomenon that has spread coast to coast. In addition to chargrilled marinated chicken, lean carne asada steak, and slow-roasted pork carnitas, Rubio's menu features seafood items including grilled mahi mahi and shrimp. Guacamole and a variety of salsas and proprietary sauces are made from scratch daily, and Rubio's uses canola oil with zero grams trans fat per serving. The menu includes tacos, burritos, salads and bowls, quesadillas, HealthMex(R) offerings which are lower in fat and calories, and domestic and imported beer in most locations. Each restaurant design is reminiscent of the relaxed, warm and inviting atmosphere of Baja California, a coastal state of Mexico. Headquartered in Carlsbad, California, Rubio's operates, licenses or franchises more than 190 restaurants in California, Arizona, Colorado, Utah and Nevada.
SOURCE Rubio's Restaurants, Inc.