Summer Shines on Flip Flop Shops
Niche Retail Chain Opens High-Profile Shops Worldwide
Flip Flop Shops Experiences Hot Growth as Consumers "Free Their Toes"
May 27, 2009 // Franchising.com // Atlanta – Warm weather is here and toes that have been hiding all winter are ready to make their debut. Fortunately for consumers, and feet alike, Flip Flop Shops is opening new shops worldwide, bringing flip flop connoisseurs all the hottest brands and latest styles under one roof.
In recent weeks, Flip Flop Shops has opened in Los Angeles, Santa Barbara, Calif., Vancouver, BC, and Guam. All shops are featured in high-profile retail locations such as the Topanga Mall in Los Angeles, the heart of Santa Barbara on State Street, Vancouver's surf, skate, snow mecca near the Kitsilano Beach area and the premier tourist shopping destination in Guam's Micronesia Mall. These are in addition to the already existing shops located at Irvine Spectrum in Irvine, Calif. and in Chandler, Arizona at the Chandler Fashion Square Mall.
As the nation's first retail chain to focus exclusively on flip flops and sandals, Flip Flop Shops shows no sign of slowing down. In fact, Flip Flop Shops is gearing up for a host of more locations this summer, including shops at Mandalay Bay in Las Vegas, Universal Studios/City Walk in Universal City, Calif., Baybrook Mall in Houston, TX, Southplains Mall in Lubbock, TX and West Edmonton Mall in Alberta, Canada. To date, Flip Flop Shops has eight shops in operation, 20 more under development and plans to reach 236 locations by 2013.
Flip Flop Shops is actively seeking franchisees for such iconic locations as the Mall of America near the Twin Cities, Navy Pier in Chicago, Pier 39 located in San Francisco and numerous locations in some of the top malls throughout North America by Westfield, General Growth Properties, Macerich, the Simon Company and Taubman.
"Flip Flop Shops was created to fill a void in the retail industry, much like Sunglass Hut did nearly two decades ago and to promote the flip flop lifestyle and culture," said the CEO Darin Kraetsch (size 10). "Consumers and investors have responded to Flip Flop Shops in a big way, and Flip Flop Shops has responded right back. We offer the hottest brands of flip flops and a true lifestyle brand, as well as a fun, potential-laden franchise opportunity for passionate, flip flop-minded entrepreneurs."
Even the sight, sound and smell of Flip Flop Shops re-create the concept's lifestyle focus and laid-back, yet adventurous character. Flip Flop Shops promotes "green" interior design, featuring recycled particle board and bamboo design elements and cork floor, and utilizes an aroma system that fills each shop with the beach-inspired scent of coconut suntan oil. Completing the ambiance, lifestyle music plays in the background, and flat screen TV's take shoppers to active lifestyle-inspired scenes.
"Our flip flops are an extension of who we are and what we stand for," said the President Brian Curin (size 10). "By focusing on doing right by our franchisees, our consumers and the hottest brands we carry, we have been able to develop a breakthrough brand and cult-like following, uniting flip flop lovers worldwide."
About Flip Flop Shops
Founded in September 2004, Flip Flop Shops is the nation's first retail chain exclusive to flip flops and sandals. The company began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer and encourages the nation to free their toes. The executive team boasts more than 50 years of franchise experience building and growing some of the world's fastest-growing franchise concepts, category leaders and some of America's most well-known brands, including Cold Stone Creamery, Moe's Southwest Grill and Nike. With eight locations currently operating and 20 in development, the company plans to franchise 236 shops by 2013.