London 2012 announces Holiday Inn as commercial partner
19th sponsor signs up
June 02, 2009 // Franchising.com // The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) today announced Holiday Inn and Holiday Inn Express as the 'Official Hotel Services Provider to London 2012' and a Tier Three commercial partner.
Holiday Inn, part of InterContinental Hotels Group (IHG), will provide LOCOG with additional capability and expertise in the accommodation sector, supplying experienced personnel to assist in the planning and operation of the Athletes' Village.
Currently undergoing a £600 million global relaunch, Holiday Inn will supply team members to work with LOCOG's Accommodation and Protocol teams in the lead up to the Games in 2012.
Holiday Inn, along with other hotels in the IHG stable, will also provide accommodation and meeting rooms for LOCOG and its partners' as it builds towards the Games.
London 2012 Chairman Lord Sebastian Coe commented: "Providing a smooth customer experience for athletes, spectators and dignitaries throughout their time at the Games can be a key challenge for any Organising Committee. For us to have Holiday Inn join our family provides us with another great pool of knowledge and skills to ensure that all of those attending the Games, whether from within the UK or from abroad, as competitors or spectators, will have an enjoyable and memorable experience. The global expertise of Holiday Inn in welcoming visitors and meeting customer needs will be vital between now and 2012."
Andy Cosslett, CEO, IHG said: "With the £600 million relaunch of Holiday Inn well underway, being selected to welcome guests from LOCOG and its partner organisations to our hotels is perfect timing. Just like the world class sportsmen and women who will stay in the Athletes Village, we'll bring our own world class team to Stratford to make life as easy as possible for the athletes so they focus on the task in hand - competing and winning medals."
Notes to Editors:
As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG now has seven domestic Tier One Partners - adidas, BP, British Airways, BT, EDF Energy, Lloyds TSB and Nortel. There are three domestic Tier Two Supporters - Adecco, Cadbury and Deloitte. There are nine domestic Tier Three Suppliers and Providers - Airwave, Atkins, Boston Consulting Group, Crystal CG, Freshfields Bruckhaus Deringer LLP, Holiday Inn, McCann Worldgroup, Populous and Trident.
The Worldwide Olympic Partners signed up for 2012 are Coca-Cola, Acer, Atos Origin, GE, McDonald's, Omega, Panasonic, Samsung and Visa.
Part of InterContinental Hotels Group (IHG), Holiday Inn is the largest hotel chain in the world providing 150 million guest nights a year across 3,300 hotels worldwide (with a further 1,100 hotels in the development pipeline).
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,200 hotels and more than 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with 43 million members worldwide.
IHG has nearly 1,700 hotels in its development pipeline, which will create around 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.