Dallas--(BUSINESS WIRE)--Just a month after launching a website about all things franchising, 7-Eleven, Inc. has added a second website for people looking to convert their existing retail outlets to the 7-Eleven® brand and system through its Business Conversion Program (BCP).
Both new sites can be reached from the company's corporate website by selecting the "Franchising" tab at the top of www.7-Eleven.com, the company's home page, and then clicking either the "BCP" or "Traditional Franchise" link from the Franchise Opportunities page. Each site has information specific to that particular franchise program.
Unlike many U.S. companies looking to downsize, the convenience retailer is expanding its retail presence around the country. 7-Eleven has developed an alternative franchising model that complements its existing franchise model. It enables independent operators of c-stores, gas and service stations, delis and other small retail operations that are 2,000 to 3,000 square feet in size to convert to the 7-Eleven business system and continue to maintain control of their real estate.
The BCP site outlines the benefits, application process, cost and qualifications required of a potential candidate, as well as features testimonials from recent converts, video footage of an actual conversion and dramatic before-and-after photographs of newly remodeled 7-Eleven stores. An interactive map highlights growth areas in the U.S. and the respective BCP contact person.
"Our BCP business is gaining momentum, and we wanted to offer an online one-stop-shop that differentiates this offering from our traditional franchising program," said Randy Quinn, 7-Eleven manager of New Store Strategy. "It gives interested parties a convenient tool to determine if they might qualify as well as highlights the costs and benefits. Frankly, the feedback from participants has been strong after they have reviewed the potential of the 7-Eleven Business Conversion Program."
The new BCP website has many of the same features as the Franchise site – history of the company, strength of the 7-Eleven brand, business systems, franchise support and marketing campaigns. The company licenses its proprietary retail business system while maintaining all of the business standards and services of its traditional franchise system.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,100 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion. For 15 consecutive years 7-Eleven has been listed among Hispanic Magazine's Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions, and its Business Conversion Program.