An Apple a Day Brings Jonas Brothers Your Way

An Apple a Day Brings Jonas Brothers Your Way

Burger King Corp. Reunites with Jonas Brothers as Sponsor of Live Nation-Produced 'The Jonas Brothers World Tour 2009,' Offers Chance to Win Exclusive Concert Experience with Purchase of BK(TM) Fresh Apple Fries

Miami--(BUSINESS WIRE)-- Burger King Corp. (NYSE: BKC) is back on the road as a sponsor of "The Jonas Brothers World Tour 2009" produced by Live Nation, following its 2008 sponsorship of the Jonas Brothers' "Burning Up Tour." Throughout June, Burger King Corp. will fulfill the dreams of frenzied fans by awarding one lucky winner each day (and three even luckier guests) with a trip to meet the hot superstar rockers on the road this summer as they support the June 16 release of their upcoming studio album on Hollywood Records, "Lines, Vines and Trying Times."

This year, fans will want to flock to BURGER KING® restaurants to get their hands on entry codes, which are available on specially marked, Jonas-themed packages of BK™ Fresh Apple Fries at participating restaurants.* From there, visitors can submit up to three entry codes each day for a chance to win the BURGER KING® Jonas Brothers Game. Every day, from June 1 to June 30, Burger King Corp. will give one Jonas Brothers fan a trip for four to an exclusive pre-show sound check, meet-and-greet session and VIP seats at the sold out Aug. 22 concert in Atlanta. Site visitors will also be able to e-mail friends about the game and check out the tour schedule.

"The excitement for last summer's promotion was contagious. This year, we've made it even more irresistible by giving more fans a chance to win," said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. "From what's happening online and in restaurants to on site at concerts, we're bringing the excitement of the Jonas Brothers experience to everyone."

"Returning for the second year in a row, Burger King Corp. rejoins team Jonas for one of the hottest tours of the summer," said Russell Wallach, president of alliances, Live Nation. "Burger King Corp.'s platform touches music fans online, in stores and on site, making them a powerful partner to reach even more Jonas Brothers fans across the United States."

The fun doesn't end with the game. Throughout the summer, restaurants will feature Jonas Brothers-themed merchandising and a series of limited edition Jonas Brothers BK® Crown Cards featuring photos of each brother. Great for gifts and available in increments between $5 and $100, BK® Crown Cards can be purchased and reloaded at participating restaurants across the country and online.

At concerts, Jonas Brothers fans can visit the branded tents at the green BK™ Fresh Apple Fries truck for an extended Jonas Brothers experience. Activities for children and parents include the following:

  • Guests will receive BK™ Fresh Apple Fries, fresh-cut, skinless red apples sliced to resemble real french fries, to enjoy as a refreshing, pre-concert snack.
  • Fans looking to take home a piece of their concert experience can pay a visit to the photo station to strike a pose with the Jonas Brothers, or other fun backgrounds, against a green screen. The photos can be retrieved online to keep and share with friends.
  • In true HAVE IT YOUR WAY® spirit, guests can channel their inner artist to make a customized, Jonas-inspired BK® Crown to wear during the show.
  • Limited-edition Jonas Brothers BK® Crown Cards will be on display, showing visitors the newest way to purchase their favorite BURGER KING® menu items.

*No purchase necessary. The game ends on June 30, 2009, or while supplies last. For official rules, visit a participating BURGER KING® restaurant.

About Live Nation

Live Nation's mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 28 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry's first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV.

About Burger King Corporation

The BURGER KING® system operates more than 11,800 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades.

Source: Burger King Corp.



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