Burger King Corp. Supports National Nutrition Standard Agreement
BKC Reinforces Commitment to Menu Labeling and Providing Nutritional Education Materials for Guests
Miami--(BUSINESS WIRE)-- Burger King Corp. (NYSE:BKC) announced that it is in support of the national nutrition standard agreement worked out today in Washington, D.C. This agreement will provide a uniform national standard of nutritional information no matter where the restaurant is located across the country giving consumers consistent information to empower them to make choices that are right for them and their families.
"Currently, there is a growing patchwork of inconsistent state and local laws governing menu labeling in restaurants that can be confusing for our customers and operators," said Craig Prusher, vice president of government relations, Burger King Corp. "If a federal standard is enacted, we will comply with the implementation regulations by rolling out consistent nutritional menu board in-restaurant calorie information to all of our U.S. company-owned and franchised restaurants.
"We want to thank Senators Tom Harkin, D-Iowa, Tom Carper, D-Delaware, and Lisa Murkowski, R-Alaska, for their dedicated efforts to establish one uniform national nutrition standard."
BKC is fully compliant with current local regulations to post calories on its restaurant menu boards and will continue to comply with local regulations until the federal law is enacted.
BK Positive Stepsâ„
Burger King Corp. is committed to helping its guests eat and live better by promoting balanced diets and active lifestyle choices as part of its BK Positive Stepsâ„ program. In furtherance of this commitment, the company is continually exploring a number of ways to help promote nutrition education to its guests in a manner that will have a meaningful impact on their food choices.
The company currently requires that all BURGER KING® restaurants nationwide feature a detailed nutrition poster in a visible and prominent location near the counter for its guests to see when ordering and purchasing menu items. To ensure BURGER KING® restaurants are in compliance with this mandatory requirement, the company uses trained Operations Specialists to check restaurants for the nutrition poster nationwide. In summer 2008, Burger King Corp. also began requiring that every restaurant make nutrition brochures available for its guests.
In addition, Burger King Corp. is making it even easier for customers to choose meals that fit their individual diets and lifestyles, by identifying more than 350 BURGER KING® meal combinations that provide 650 calories or less. Examples of these meal combinations are featured on tray liners, queue signs and window decals at participating BURGER KING® restaurants nationwide.
To complement these nutrition education efforts, BKC has made a commitment to the Council of Better Business Bureau's (CBBB) Children's Food and Advertising Initiative (CFBAI) under which it has pledged to limit advertising to children under 12 years old to meals that meet Burger King Corp.'s strict nutrition guidelines. Currently, BKC offers four BK® Kids Meal options that comply with its stringent nutrition criteria. The company is proud to be the first quick service restaurant to publicly commit to limiting sodium in Kids Meals and is dedicated to reducing sodium on its adult menu, as well. As part of the BK Positive StepsSM program, Burger King Corp. has also eliminated all trans fat cooking oils and ingredients in the U.S., Canada, Europe, Latin America and Caribbean.
About Burger King Corporation
The BURGER KING® system operates more than 11,800 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades.
Source: Burger King Corp.