Balihoo Provides New Tools to Translate National Marketing Strategies into Local Execution

Latest Balihoo release delivers a simplified, consolidated marketing platform that allows distributed marketers to plan, customize, execute and report on local marketing activities across all marketing channels.

June 17, 2009 // Franchising.com // Boise, ID -- Balihoo, the premier provider of Local Marketing Automation technology and services to franchises and national brands with local marketing needs, announced today that it has finalized the roll-out of a completely upgraded solution across all of its customers.

"This release incorporates the feedback of thousands of local affiliates and delivers on the promise of effective and simple marketing at the local level," said Kevin Donaldson, Balihoo's Director of Product Management. "We're providing the ability for national brands to translate marketing strategies into local execution, seamlessly."

Key features of this new release:

• Significant usability enhancements including an advanced creative browsing feature, increased consistency in customizing across mediums and a completely revamped user interface
• The industry's first real-time, national-quality TV/video ad builder that supports customization of audio, voice, pictures and video clips that can be fully rendered - in minutes
• Expansion into additional media types – including yellow pages advertising and point-of-purchase collateral – to complete the vision of a one-stop local marketing platform
• Simplified back-end integration with advertising and print fulfillment vendors to drive a true plug-and-play vendor ecosystem

"Balihoo now supports planning, customization, execution and analysis across fourteen fully-integrated media and marketing channels," continued Donaldson. "This release represents a significant shift in how national brands will drive local demand through their affiliate networks, bringing true enterprise-class marketing to the local level."

About Balihoo

Balihoo is the premier provider of Local Marketing Automation technology and services to franchises and national brands with local marketing needs. Balihoo brings enterprise-class marketing to the local level and gives national brands full visibility into all local marketing activities and results.

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