Ben & Jerry's Offers Cure for a Case of the Mondays

Scoop Shops Launch New Summer Buy One, Get One Sundae Free Offer Every Monday

BURLINGTON, Vt.--(BUSINESS WIRE)--There is no longer any need to fear Monday mornings, as Ben & Jerry's is giving Americans an affordable reason to celebrate the first day of the traditional work week this summer. Starting today, in Scoop Shops nationwide, purchase one of the company's amazing sundaes and earn a second delicious sundae absolutely free. The promotion begins June 22 and will run every Monday this summer through August.

"Going out for summer ice cream sundaes has been an American tradition for decades," said Walt Freese, Chief Euphoria Officer of Ben & Jerry's. "During these tough economic times, we want to ensure that people can still afford simple indulgences as we continue our mission to spread joy for the belly and soul."

Why Mondays? "Look, we can all make it through the weekend in the summer - there are parties, barbeques and beaches. This sounded like the perfect way to kick-start the party all over again at the beginning of each week, virtually eliminating blue Mondays," said Sean Greenwood, Spokes-Poobah for Ben & Jerry's. "Around here, we've even started saying 'TGIM' - thank goodness it's Monday."

Are you a fan of hot fudge, caramel or both? Ben & Jerry's knows it can be a tough choice - but now customers don't have to choose. It's simple; every Monday this summer, Ben & Jerry's team of professionally-trained ice cream distribution technicians (aka "Scoopers") will be standing by to fulfill all sundae requests. Choose from any of our decadent sundae options, featuring your favorite flavor, decadent hot fudge or caramel, fresh whipped cream, and a wide variety of toppings. Then - TGIM - the second savory sundae will be on the house! Of course, we do encourage responsible ice cream sundae intake; therefore, the larger-than-life Vermonster Sundae is not included.

Don't forget to try one of the new additions to Ben & Jerry's summer flavor line up! Check out the company's newest, values-led flavor Chocolate Macadamia, featuring FairTrade vanilla, FairTrade chocolate and sustainably-harvested macadamia nuts. Or try Elton John's Goodbye Yellow Brickle Road, Orange & Cream or Triple Caramel Chunk.

For more information about the "Sundaes on Mondaes" summer promotion or to find your nearest Scoop Shop, please visit BenJerry.com. For up-to-date information on the company, our latest flavors and social mission projects become a fan of Ben & Jerry's on Facebook.

About Ben & Jerry's

Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry's Foundation in 2008 totaled approximately $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities.

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