Quiznos Selects Balihoo to Drive Local Marketing Success for its Franchise Owners
Balihoo to provide a comprehensive Local Marketing Automation platform to Quiznos franchise owners to translate national marketing strategy into consistent and effective local execution.
June 23, 2009 // Franchising.com // Boise, ID -- Quiznos, one of the nation's premier quick service restaurant chains and pioneer of the toasted sandwich, has chosen Balihoo to deliver a comprehensive Local Marketing Automation solution to its franchise owners, nationwide.
Balihoo's solution combines industry-leading technology, sophisticated local marketing strategy and world-class media execution to bring highly effective and brand-compliant local marketing to Quiznos franchise owners.
"We're excited to be working with Quiznos and congratulate them on taking this visionary step," said Pete Gombert, Balihoo's CEO. "Quiznos is leading the industry as the first quick service restaurant to invest in a Local Marketing Automation solution for its franchise owners that provides the tools and expertise to maximize return-on-investment of their local marketing efforts."
Quiznos franchise owners will use the web-based Local Marketing Automation solution to:
- Customize and fulfill all Quiznos creative materials across fourteen fully integrated media and marketing channels including: in-store collateral, direct mail, email, television, radio, online and coupons
- Access Balihoo's strategic media planning, buying and fulfillment services to easily launch and manage integrated local marketing campaigns through the technology
- View a comprehensive local marketing calendar and reports including total spend, media selection and results reporting
"This announcement is another clear indication that Balihoo's vision of bringing enterprise-class marketing to the local level is being rapidly adopted by the leading marketing organizations across industries," continued Gombert. "The bottom-line is that Balihoo is the only platform that truly integrates services and technology to provide a turnkey solution to reduce costs and improve effectiveness for local marketers."
Balihoo will begin rolling out the Local Marketing Automation solution to a select group of Quiznos franchise owners in June, 2009. System-wide implementation of the solution is scheduled for September, 2009.
Balihoo is the premier provider of Local Marketing Automation technology and services to franchises and national brands with local marketing needs. Balihoo brings enterprise-class marketing to the local level and gives national brands full visibility into all local marketing activities and results.
Celebrating its 27th anniversary, Denver-based Quiznos is a national chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast food restaurants. Using only premium quality ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads. With more than 5,000 franchise restaurants, Quiznos is one of the fastest growing quick service restaurant chains. In December, the Quiznos management team was named the "Best New Class" by QSR Magazine.
In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors. In June 2006, Nation's Restaurant News ranked Quiznos in its Top 100 Restaurant Chains as the #1 restaurant chain in growth in number of units--five years in a row. Entrepreneur magazine in January, 2006 ranked Quiznos in its annual Top Franchise 500 as the #2 Best Overall Franchise and QSR magazine ranked the chain in its Top 50 Chains in August, 2005 as #3 by change in system-wide sales.