Holiday Inn Refreshes Kids Eat Free Menu
Brand unveils 'Rainforest Adventure'- themed menu at U.S. and Canada hotels
June 24, 2009 // Franchising.com // Atlanta - Expanding upon the success of the award-winning Kids Eat FreeTM program, Holiday Inn® Hotels and Resorts will now offer new healthier food options through its 'Rainforest Adventure'-themed kids menu. The new menu is currently available at more than 850 properties in the U.S. and Canada.
The new 'Rainforest Adventure' menu focuses on grilled and fresh items with a greater emphasis on lean proteins, vegetables and fresh fruit. New items such as grilled chicken, steamed or raw vegetables and fresh fruit now give parents the opportunity to choose healthier meal options for their kids, with side items that can be mixed and matched based on preference. The breakfast menu also carries well known items such as Dannon® fruit yogurt, Kellogg's® cereal and Quaker® oatmeal, brands that are known for their quality healthy offerings.
"Parents are always looking for ways to provide a healthy meal for their families while on the road," said Sue Morgan, vice president, Franchise Food & Beverage, IHG-The Americas. "The new menu helps relieve some of that challenge by providing families with a new, fun and engaging healthy meal experience while staying with Holiday Inn."
Virtually all Holiday Inn hotels in the U.S. serve Rainforest Alliance CertifiedTM coffee as part of their Best-4-Breakfast® menu, so it became the inspiration for the menu's 'Rainforest Adventure' theme. In addition to the new creative design, the paper used for the menus is Forest Stewardship Council (FSC) certified and is printed with biodegradable inks and laminated for continued reuse. All menus include Rainforest fun facts and a website link back to the Rainforest foundation where kids can find more colorful and interactive puzzles and games.
As a pioneer in family travel at a great value, Holiday Inn was the first hotel brand to offer a Kids Eat Free program, and has been making family travel both friendly and affordable for more than 50 years. The new 'Rainforest Adventure' menus demonstrate Holiday Inn's commitment to keeping up with the needs of today's travelers.
The Kids Eat Free program is available at all Holiday Inn Hotels and Resorts throughout the U.S. and Canada. Kids Eat Free is available for up to four kids per family, 12 years of age and under, when dining from the kids menu in hotel restaurants with a paying adult and does not apply to room service.
The refresh of the Kids Eat Free program is happening during a pivotal time for the brand, as Holiday Inn is currently undergoing the biggest relaunch in hospitality history. First announced in 2007, the relaunch program was established to create a more contemporary brand image as part of the drive to increase quality and drive consistency across the global portfolio. The program focuses on arrival and welcome, guestroom and guest bath comfort. The global estate of more than 3,200 Holiday Inn and Holiday Inn Express properties is expected to be relaunched by the end of 2010.
About Holiday Inn
With nearly 1,400 hotels worldwide, Holiday Inn Hotels and Resorts is the most widely recognized lodging brand in the world. In fact, Holiday Inn was one of the first international hotel brands to establish a presence in China in 1984. Holiday Inn Hotels and Resorts provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges. The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms, Kids Eat and Stay Free programs, and the ability to earn Priority Club Rewards points that can be redeemed for great merchandise, airline miles or free room nights, demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travelers and have helped to establish the brand as "America's Favorite Hotel."
About Rainforest Alliance
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. Based in New York City, with offices throughout the United States and worldwide, the Alliance Rainforest works with people whose livelihoods depend on land, helping them transform the way they grow food, harvest wood and host travelers. From large multinational corporations to small, community-based cooperatives, it involves businesses and consumers worldwide in efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily. Rainforest Alliance sets standards for sustainability that conserve wildlife and wildlands and promote the well-being of workers and their communities. Farms and forestry enterprises that meet its comprehensive criteria receive the Rainforest Alliance certification seal. The organization also works with tourism businesses, to help them succeed while leaving a small footprint on the environment and providing a boost to local economies.
Notes to Editors:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,200 hotels and more than 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Club VacationsTM, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 43 million members worldwide.
IHG has nearly 1,700 hotels in its development pipeline, which will create around 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.