Hurricane Grill & Wings Launches Hurricane Kids Club

Kids To Seek Treasure and Win Prizes and Family Getaways

WEST PALM BEACH, Fla., July 30 // PRNewswire // -- Hurricane Grill & Wings, (, the popular restaurant well known for its uniquely savory chicken wings, will kick-off its Hurricane Kids(TM) Club with a special interactive campaign uniting Nintendo DS(TM) users around social gaming and good food.

As part of the launch, Hurricane Grill & Wings will promote Treasure World, a recently released Nintendo DS game developed by Aspyr Media, a video game publisher, in which the console is a treasure detector, trophy case and toy box using Internet technology for creative community play.

Hurricane Grill & Wings will also serve as a Treasure World hotspot, allowing gamers to unlock a hidden treasure when the game detects the restaurant's wireless signal.

"We really believe in the family experience at 'Hurricanes'," said Chief Marketing Officer Dean Tendrich. "Not only does gaming fit our brand's DNA, but the promotion is cutting-edge marketing. It provides another unique platform to promote our food, family, fun messaging."

Treasure World games, Nintendo DS systems and tickets to Universal Studios theme park will be raffled at participating Hurricane Grill & Wings restaurants. Two grand prize winners will receive theme park tickets and hotel accommodations. No purchase is necessary to participate.

Additionally, Aspyr is creating a Hurricane Grill & Wings branded profile page inside, a safe, kid-friendly online community where users meet and trade treasures with their friends and receive notifications about gatherings at the restaurants.

Hurricane Kids Club members will receive a Treasure World activity sheet and specially designed take-home cups featuring the game's characters with their meals.

Hurricane Grill & Wings also partnered with The Game Agency, an award-winning marketing firm specializing in creating, marketing and distributing video games, interactive entertainment and social media, on the initiative.

About Hurricane Grill & Wings

The original Hurricane Grill & Wings opened in Fort Pierce, Fla., in 1995. Currently there are 30 Florida locations with additional restaurants planned nationwide.

In July 2009, Hurricane Grill & Wings was named to Restaurant Business magazine's Future 50, a listing of the fastest growing chains with annual sales between $25 and $50 million.

SOURCE Hurricane Grill & Wings



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