W Hotels Worldwide Unveils "Extreme WOW Suite" of the Future at Instituto Tomie Ohtake in Sao Paulo, Brazil
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W Hotels Worldwide Unveils "Extreme WOW Suite" of the Future at Instituto Tomie Ohtake in Sao Paulo, Brazil

W Concept Designed by JOUIN MANKU as Part of the "LE PARIS DE PATRICK JOUIN" Exhibition, 29th July to 27th September 2009

July 30, 2009 // Franchising.com // São Paulo - W Hotels Worldwide, the industry innovator and hotel category buster, proudly unveils the "Extreme Wow Suite" of the future, designed by Jouin Manku, the architectural firm of Paris-based designer Patrick Jouin and his associate Sanjit Manku. An interpretation of the conventional hotel Presidential Suite, the "Extreme Wow Suite" has been a part of W Hotels vernacular since the brand was founded in 1998. To further emphasize the importance of innovation and design, W Hotels engaged Jouin Manku to design a forward-looking, innovative lifestyle experience created in a three-dimensional installation. The "Extreme Wow Suite" will be unveiled today at the Instituto Tomie Ohtake in Sao Paolo, Brazil as part of a special touring exhibition entitled "Le Paris de Patrick Jouin."

The W Hotels "Extreme Wow Suite" will be featured in the context of an art museum, providing a new work of art in-progress feel, as opposed to a polished model room. The installation is draft-like in that certain elements are refined and reworked to a sophisticated finish, emphasized by the use of colour, lighting, texture and materials, while others remain in development, outlined softly in white, giving the impression of a three-dimensional sketch or an evolving project in motion.

As with all of the individual objects included in "Le Paris de Patrick Jouin," these two innovators approached the W Hotels Extreme Wow Suite in a research-oriented and inquisitive way, with design as the link between guests' aspirations and desires and reality. In their design of the suite, Jouin and Manku explored and considered how travel culture will change in the next five to ten years and how this will effect our expectations for a hotel experience. The result is a full sensory experience with elements of extreme customization. Beyond fine or hand-made design elements, which are more and more accessible all over the world, their design includes hidden details and elements of surprise that have been thought through especially for the W Hotel guest. Jouin and Manku use design as the enzyme between cultures, between moments in time and the possibilities limited by these separate moments.

W Hotels' forward-looking concept of the "Extreme Wow Suite" showcases the hotel brand's continuous pursuit of design innovation to create new ways for guests to interact with the hotel space. With this suite, Jouin explores the role design will play in mediating our desires and realities within a context of a future hotel.

Jouin explains, "the hotel room of tomorrow will integrate service quality and guest pleasure, key elements for a perfect hotel experience. For example, technology can really offer the opportunity to customize the room and integrate culture in an innovative and exploratory way. This new interpretation allows W Hotels to include fashion, design and entertainment in the guest rooms in a unique and enticing manner."

"We were extremely excited that Patrick Jouin explored this new territory together with the W brand to develop the new 'Extreme Wow Suite' concept and further drive innovation for the W brand," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. "As W Hotels continues to regain its design leadership through a global expansion, the innovation of this suite is another proof point to support our dedication to design and innovation."

As "The Year of France in Brazil" celebrations continue this year, Jouin has been asked to exhibit his designs at the launch in Sao Paulo. The event will include a rich and diverse sample of Jouin's projects over the past ten years, including more than 150 objects from 50 different projects created in collaboration with manufacturers and designers all over the world.

"Le Paris de Patrick Jouin" will run from 29th July to 27th September 2009 at the Instituto Tomie Ohtake, a non-profit organization showcasing visual arts, architecture and design. The exhibition will then travel to soon-to-be-announced key international destinations in Europe and Asia.

W Hotels will soon debut in South America with the opening of W Santiago, slated to open this August in the heart of this bustling, richly diverse city. Developed by The Territoria Group and with interiors by renowned international designer Tony Chi, W Santiago merges cutting-edge design inspired by modern takes on the varied Chilean landscape with W's signature contemporary lifestyle programming, including Whiskey Blue, an amped-up hotspot from famed nightlife entrepreneurs Rande Gerber and Scott Gerber; signature W lounge experience; Osaka, featuring a menu of Peruvian-Asian cuisine by Chef Ciro Watanabe; NoSo and Terrasur, Mediterranean restaurants by renowned Chef Jean-Paul Bondoux; an intimate Tea Library; a lively Wine Bar; and W Hotels The Store, W's stylish twist on the hotel gift shop. W Hotels has an existing presence in Latin America with W Mexico City, which opened in 2003 in the upscale Polanco area.

About W® Hotels Worldwide

W Hotels is an innovative luxury lifestyle brand and the hotel category buster with 31 properties in the most vibrant destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of "Wow." Each hotel offers a unique mix of innovative design and cultural influences from fashion to music, pop culture to art, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand's sensibility to design contemporary restaurant concepts, nightlife experiences, and signature spas. With 10 years of proven success, W Hotels will double its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Boston, Hollywood, Huntington Beach, Downtown New York, Santiago, and Washington, D.C. In Europe, W Hotels have been announced in Athens, Barcelona, London, Manchester, Milan and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Amman, Doha, Dubai-Festival City and Marrakech. W has plans to open W Retreat & Spa properties in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels' first ski retreat.

About Patrick Jouin

A graduate of the Ecole Nationale de Création Industrielle (ENSCI), Patrick Jouin founded his design ageny in the 11th arrondissement in Paris in 1998. From year to year and project to project – interiors and industrial design, architecture and exhibition design – his vision has grown into a reference on the international stage. He stands out thanks to the elegant, clean style of each of his projects. His quest for balance between tradition and innovation leads to brilliant, enchanted designs every time.

Happily experimenting with designers from all realms and all fields, his life-changing encounter with French chef Alain Ducasse has led to some of the world's "most beautiful" restaurants, including the Plaza Athénée (Paris), the Jules Verne (Paris), the Dorchester (London), Chlösterli-Spoon (Gstaad), Spoon Byblos (Saint Tropez), and Mix (Las Vegas), while other meetings have led to collaborations of furniture editions with Kartell, Cassina, Alessi, Ligne Roset and Murano Due.

In 2008, Patrick expanded his company into two distinct yet connected agencies: Patrick Jouin ID, focusing on industrial design, and Jouin Manku, for interior design and architecture, with his associate Sanjit Manku.

His ongoing projects – such as re-designing the newest restaurant in the Eiffel Tower, 58 Tour Eiffel (following his work on the Jules Verne), exhibition design for the Photography Biennale at the Musée du Quai Branly, designing the Swatch Art Peace Hotel in Shanghai – continue to sharpen his design skills and take him into uncharted territories.



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