Real Estate Brand Finds Powerful Niche as Industry's Consumer Lifestyle Brand
August 06, 2009 // Franchising.com // PARSIPPANY, N.J. -- Better Homes and Gardens® Real Estate LLC celebrates one year since the launch of its franchise system, with a growing network of 2,100 agents across 75 offices in 10 states. In its first year of operations, the newest national real estate franchise has surpassed expectations and gained momentum in a challenging housing market by distinguishing itself as the industry's consumer lifestyle brand. Better Homes and Gardens Real Estate combines an iconic brand known for all things home with a next generation real estate business driven by the latest technologies, advanced agent tools and award-winning consumer marketing.
"We've found that a good idea is welcome under any market conditions and is perhaps especially welcome in changing times," explained Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. "We have effectively blended a respect for the lifestyle tradition of an American media powerhouse with a focus on innovation, best-in-class technology and the reach of social media. It has proven to be a winning combination for homebuyers, brokerage owners, and agents alike."
Better Homes and Gardens® Real Estate was launched to accommodate today's changing consumer as they trend to the Web for information, education, transparent pricing, home valuations, seamless customer service, and for finding an agent or buying a house. Just as importantly, the brand has been engineered to support today's brokers and agents as they reinvent themselves and move to meet the needs of a changing market.
The following are some of the most noteworthy tools and initiatives the franchisor has launched in the last year to serve all stakeholders in the business of real estate:
"One of the key components of our value proposition is to help brokers create a more sustainable business by offering them the tools they need to grow strategically and remain focused on long-term goals," said Chris. "As we look to continue building our business in the coming year, we are currently setting our sights on a number of major market areas across the country, while at the same time looking to grow internationally."
Better Homes and Gardens Real Estate LLC has a 100-year license agreement with Meredith Corporation (NYSE: MDP), the company that owns the Better Homes and Gardens® trademark. As a testament to its brand strength, Better Homes and Gardens Real Estate LLC won four marketing awards in its first year, including: the Gold MarCom Award, Silver GALAXY Award, Platinum Ava Award and the Ektron All-Star Award. It also is nominated for Inman's Most Innovative Brokerage or Franchise Award.
Better Homes and Gardens Real Estate LLC is an international real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC.
Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.