Holiday Inn reaches 50 relaunched hotels in the UK
August 06, 2009 // Franchising.com // Kew Green Hotels has become IHG's (InterContinental Hotels Group) first owner outside the USA to relaunch its entire Holiday Inn estate. Its 15 UK hotels have now unveiled their new image, with the final changes at the Holiday Inn Slough Windsor taking the number of relaunched properties in the UK and Ireland to 50.
The upgrade is part of the £600 million relaunch of the Holiday Inn brand family (Holiday Inn and Holiday Inn Express hotels) to create a more contemporary look and feel, improve quality and drive consistency across more than 3,200 hotels around the world.
Kirk Kinsell, president, Europe, Middle East and Africa, IHG, said: "Reaching this milestone in the current economic climate shows our owners' commitment to the relaunch. In tough times people look for value and quality - this is what the Holiday Inn relaunch is delivering."
Relaunched hotels are seeing the benefits of the new look and improved guest experience with their RevPAR outperforming hotels that haven't relaunched by more than five per cent on average, as well as increased levels of guest satisfaction.
Holiday Inn is maintaining its heritage of creating a comfortable, relaxed environment by focusing on the elements that matter most to guests, including an informal service culture and improved bedding to help guests get a great night's sleep.
The first sign that a hotel has completed changes both inside and out greets you before entering the building: Holiday Inn's iconic logo has had a makeover - its first major change since the brand launched more than 50 years ago.
The contemporary feel continues inside where Holiday Inn guests are welcomed by a scent unique to Holiday Inn properties plus a signature music programme which changes from an upbeat to a relaxing tempo at different times of the day.
Paul Johnston, managing director of Kew Green Hotels, said: "We see the downturn as the right time for people to reassess brands they may not have tried for some time. We're hoping business and leisure travellers will try out our hotels now and keep coming back. We've made a big investment and it's rewarding to see the results."
IHG relaunched three hotels every day in the first quarter of 2009 and has already relaunched more hotels this year than in all of 2008.
About the Holiday Inn relaunch
The global relaunch was announced in October 2007 and is on track to be completed by the end of 2010. As part of this process all Express by Holiday Inn hotels will become Holiday Inn Express hotels to create global consistency. In the interim, as the hotels implement the relaunch both the existing and new Holiday Inn brand family identities will be used.
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,200 hotels and more than 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with 43 million members worldwide.
IHG has nearly 1,700 hotels in its development pipeline, which will create around 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
About Kew Green Hotels
Kew Green Hotels Ltd was formed in September 2001 to develop and operate branded hotels in the UK. It is backed by HBOS and Moorfield Group, a specialist property finance group, which holds a number of diverse property related investments. The company currently operates 12 Holiday Inn, three Holiday Inn Express and one Crowne Plaza hotels.