Pizza Patron Sets All-Time High Sales Records in Dallas Stores

Customers Swarm Stores to Take Advantage of 'Dia del Patrón' Promotion

DALLAS, TX--(Marketwire - August 6, 2009) - Pizza Patrón, the nation's number one Latin pizza brand, saw record sales following the launch of its aggressive new recession relief campaign in the Dallas/Fort Worth market. Despite widespread sales slumps across the industry, sales at Pizza Patrón continue to climb due largely to the company's recent marketing efforts designed to broaden its appeal within the communities surrounding each store.

The new 'Dia del Patrón' promotion features the company's 12-inch medium Amigo Pizzas™ with pepperoni priced at $2.99 each -- with no limit on purchases. The offer is available to customers every Monday, Tuesday and Wednesday through the end of September.

Pizza Patrón distributed nearly half a million direct mail ads announcing the promotion during the week of July 20, resulting in a sales increase of 17.45 percent over the same period last year. The following week of July 27 experienced similar gains with a 13.81 percent increase in sales compared to the same period in 2008.

"This launch has proven to be much more successful than we anticipated, and it has created a lot of local buzz for our brand," said Andrew Gamm, brand director for Pizza Patrón. "No one else in the industry can touch the values we are offering, and that gives a lot of new people incentive to try our pizza."

The high demand exceeded company expectations spurring quick development of plans to expand the program into other markets. 'Dia del Patrón' is scheduled to roll out by mid August in the Houston and Phoenix markets.

Pizza Patrón's same store sales were up 8.27 percent in the first quarter of 2009 and 4.15 percent for the second quarter. The company expects to finish the second half of the year strong with continued positive sales growth.

Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. Today, the company operates 90 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón

- Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 91 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

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