WHITE PLAINS, N.Y.--(BUSINESS WIRE)-- A good night's sleep is just a phone call away thanks to Westin Hotels & Resorts. A decade ago, the Westin brand transformed the sleep experience for travelers around the world with the introduction of the now iconic Heavenly® Bed. Today, Westin celebrates this important milestone and its commitment to wellness by teaming with renowned sleep experts at the National Sleep Foundation (NSF) to help make a perfect night's sleep a reality for the sleep deprived. The National Sleep Foundation Hotline brought to you by Westin Hotels will debut on August 17th at 6:00 p.m. and, for 30 days, will help callers identify and troubleshoot common sleep issues.
The hotline, (888) TIME-4-SLEEP, will be staffed by NSF sleep center members, medically trained sleep professionals who will offer tailored solutions to callers with common sleep problems and will be open until September 15, Monday through Friday, 6:00 p.m. to 1:00 a.m. Eastern Time. The sleep hotline's hours of operation were specifically chosen to coincide with the peak hours when people are getting ready for bed or experiencing problems sleeping.
Today, Westin Hotels also unveiled the results of a global sleep study of more than 12,500 people that underscores the importance of sleep to the public at large and revealed common sleep issues and eye-opening tidbits about people's sleep habits. More than half of those surveyed would choose a great night's sleep over great sex and 42% would prefer a sleeping pill on their pillow than chocolate and 60% said their Blackberry, PDA or other device has prevented them from catching much needed shut-eye. The findings were striking, pointing to the fact that sleep is more important to travelers than ever and that our 24/7 lifestyles are at odds with a healthy night's sleep.
"10 years ago Westin Hotels made a commitment to better the hotel sleep experience for millions with the introduction of the Heavenly Bed. Today, we want to build upon this commitment and better the sleep experience for everyone," said Nancy London, Vice President, Global Brand Management, Westin Hotels & Resorts. "Good sleep habits have such an impact on overall wellness and health and even though we have made great strides in the past ten years, modern pressures and other factors hinder the ability for many to get a good night's rest. We are proud to partner with the National Sleep Foundation and offer the public a free resource to help them get a good night's sleep."
"Many people have questions about what normal sleep is," said David M. Cloud, CEO of the National Sleep Foundation. "We hope that the hotline will encourage people to take more of an active interest in their sleep, and if we can answer a question for someone who needs help, we will have provided a real benefit. The National Sleep Foundation is thrilled to partner with the Westin to provide this public service."
The sleep hotline will be staffed by professionals from NSF member sleep centers—individuals proficient in medical issues as well as lifestyle and environmental factors that might hamper a good night's rest. Sleep professionals will provide screening for common sleep disorders and offer healthy sleep tips such as:
NSF call-center associates will also recommend helpful sleep resources and refer callers to their physicians for medical advice.
Westin Hotels & Resorts, with 169 hotels and resorts in more than 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.
The National Sleep Foundation is dedicated to improving sleep health and safety through education, public awareness, and advocacy. It is well-known for its annual Sleep in AmericaTM poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, DC. Its membership includes researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, people affected by drowsy driving and more than 900 healthcare facilities throughout North America.
Source: Starwood Hotels & Resorts Worldwide, Inc.