August 24, 2009 // Franchising.com // (TORONTO and IRVING, Texas) They say a chain is only as strong as its weakest link but for Liquid Capital, there are no such links in site as the Toronto and Irving, Texas-based factoring franchise company recently earned the distinction of World-Class Franchise® from FranSurvey® and the Franchise Research Institute®.
"We are in constant contact with our franchisees to ensure they have everything they need to run successful operations and that attention has not gone unnoticed," said Brian Birnbaum, co-founder and director of Liquid Capital. "We understand that our organization cannot reach its full potential without our franchisees and we are honored that they hold us in such high regard. It is our mission to keep supporting our existing franchisees – the people that got us to where we are today – while attracting new franchisees to further strengthen our system."
87% of Liquid Capital franchisees participated in the survey, where they rated the company in areas including communication, responsiveness, support and overall satisfaction. Their feedback – 96, 98, 84, and 87 in the aforementioned categories – shows an organization that's a true sum of its parts even during tough times and one Birnbaum is proud to lead.
"This past year wasn't easy for small business owners but we all supported one another and came out on top," said Birnbaum. "This level of commitment will remain regardless of the economic climate, which is why Liquid Capital will keep growing and our franchisees will keep succeeding well into the future."
Founded in 1999, Liquid Capital (which franchises under the names Liquid Capital of America Corp. and Liquid Capital of Canada Corp.) is an international network of franchise owners or "Principals" who help small- and medium-size businesses grow and succeed through "Factoring," a specialized financial service that provides immediate financing secured by credit-worthy accounts receivables. Clients include both small, growth-oriented businesses and established mid-sized companies who often times require additional working capital when money is tied up in accounts receivable and obtaining funding from banks and other traditional resources means a long and arduous process. Liquid Capital also offers an extensive package of financial management services that allows clients to focus on operating their business without the need for a credit and collections staff. Liquid Capital currently has a network of approximately 60 franchise owners or "Principals" in North America.