August 25, 2009 // Franchising.com // WHITE PLAINS, N.Y. – Westin Hotels & Resorts is making it easier than ever for consumers to bring home a lil' piece of Heaven this summer. As part of its five-month celebration of the 10th anniversary of the iconic Heavenly Bed®, today Westin will kick-off an unprecedented two-week sale on its famed retail items including the sumptuous 10-layer Heavenly Bed. From August 24-September 7, customers who visit Westin's new on-line store experience, www.westin.com/store, will enjoy 25% off every item in the Westin retail line, including the luxurious Heavenly Bed; White Tea candles and oil diffusers; Brazilian combed cotton towels and bath sheets; and a variety of bathroom fixtures. Shoppers can also pick up several new additions to the Heavenly retail line: a Heavenly Spa Robe, Heavenly Travel Blanket, and a Heavenly Bath line created in partnership with Bliss Spa.
In the decade since its introduction the Heavenly Bed has grown from a cult favorite to a well-loved classic with more than 30,000 beds and 100,000 pillows sold. 75 million guests have tucked themselves into Heavenly Beds at Westin hotels around the world including U.S. Presidents, Hollywood royalty and professional athletes.
"What could be more Heavenly right now than a discount on our luxurious, beloved products?" asked Nancy London, Vice President, Global Brand Management for Westin Hotels. "Our loyal guests have purchased thousands of Heavenly Beds over the last 10 years, and we felt the anniversary of the Heavenly Bed was the perfect time to extend a special thank you."
Modeled after a brick-and-mortar store and designed to provide a personalized retail experience, Westin's new online retail experience features an Interactive Retail Concierge to assist with purchases, tips on making the Heavenly Bed, product suggestions based on recent purchases, and easy one-click shopping. Visitors can purchase the 10-layer Heavenly Bed—including box spring, 13-inch pillow-top mattress, sheets, blankets, and variety of pillows—all in one click.
Ten years ago, Westin Hotels & Resorts spent more than $30 million to create the perfect night's sleep and introduce 52,000 new Heavenly beds in its 39,500 guest rooms, becoming the first hotel brand to take sleep seriously. Westin changed the industry once again, jump-starting the hotel-retail phenomenon after receiving hundreds of inquiries from guests who wanted to know where they could purchase their own Heavenly Bed.
Westin Hotels & Resorts, with 169 hotels and resorts in more than 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 940 properties in approximately 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched AloftSM, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)