Toys"R"Us, Inc. And Disney Consumer Products Dress Up Their Support Of Children Affected By Aids Foundation
Toys"R"Us and Disney Provide Joint Donation, Expand Halloween Costume Assortment Dedicated to Highlighting CAAF
September 01, 2009 // Franchising.com // WAYNE, NJ - Toys"R"Us, Inc. and Disney Consumer Products (DCP) today announced that Toys"R"Us will carry an expanded assortment of exclusive Disney-themed Halloween costumes for boys, girls and babies to highlight the good works of Children Affected by AIDS Foundation (CAAF). To showcase their continued support of CAAF in its mission to provide assistance to children affected by HIV/AIDS in the United States and around the world, Toys"R"Us, Inc. and DCP made a joint contribution of $50,000 to kick off the 2009 costume program.
Beginning in September, an expanded line of 25 costumes based on popular Disney characters can be found at Toys"R"Us and Babies"R"Us stores and online at Toysrus.com, including beautifully crafted costumes resembling Disney Princess characters, Disney
The hangtags, along with unique signage, will help customers identify these costumes in stores nationwide, while online shoppers can find the assortment at Toysrus.com/ExclusiveCostumes. This year, CAAF will also highlight these costumes in a series of print and broadcast public service announcements that feature CAAF's national spokesperson Jamie Lee Curtis, and promote the organization's signature Dream Halloween® events, of which the Toys"R"Us Children's Fund and Disney Consumer Products are longtime benefactors.
"As a company committed to serving its communities as a safe, caring and reputable neighbor, we continuously seek ways to positively impact the lives of children in need. Expanding this collection of costumes helps raise awareness of one of our longstanding charitable partners, CAAF, and the millions of children affected by HIV/AIDS who benefit from its support and services," said Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys"R"Us, Inc. "In collaboration with Disney, we developed this program to help kids celebrate one of the most exciting nights of the year, while recognizing the children and families who rely on CAAF."
"This initiative provides young trick-or-treaters with an array of costumes that allow them to become their favorite Disney characters, while also supporting a worthy cause," said Chris Heatherly, Vice President of Toys for Disney Consumer Products. "Together with Toys"R"Us, we hope to encourage parents to teach their kids about the importance of being a caring and charitable citizen, whether by proudly wearing a costume from this exclusive line or by joining a cause in their local community."
This Halloween, kids can show off their favorite Disney characters by choosing from the following costumes included in the 2009 exclusive program:
Disney Princess Costumes – Infant, Toddler, Jewel and Deluxe – from Disguise, a division of JAKKS Pacific
Imaginative little ladies can role-play as their favorite Disney Princess character with a selection of fanciful costumes, resembling Ariel (The Little Mermaid), Aurora (Sleeping Beauty), Belle, Cinderella, Jasmine and Snow White. A special Storybook Prestige line of costumes feature extraordinary embroidery on the billowy skirts and come with special accessories, such as a shawl and a pair of gloves, available for $39.99 each in sizes 4 – 6 and 7 – 8. The Jewels line of six Disney Princess costumes are adorned with faux gems and whimsical details, available for $19.99 each in sizes 4 – 6 and 7 – 8. Adjusted to fit the frames of the tiniest trick-or-treaters, Ariel, Cinderella, Aurora and Snow White costumes are available for $19.99 each in sizes 12 – 18 months and come with matching headbands; and sizes 2T, 3T and 4T and come with adorable booties.
Just as the excitement is building for the upcoming release of Disney
Power Rangers Red and Blue Ranger Costumes from Disguise, a division of JAKKS Pacific
Kids can morph into the mighty Red or Blue Power Ranger with these muscle-sculpted suits that come with distinctive white gloves for added appeal. The costumes are available for $29.99 each in sizes 4 – 6 and 7 – 8.
Tigger and Winnie the Pooh Infant and Toddler Costumes from Danu
Costumes celebrating Disney's bouncing and honey-loving forever friends, Tigger and Winnie the Pooh, are sure to delight infants and parents alike. The costumes are available for $19.99 each in sizes 0 – 48 months (Tigger) and 0 – 24 months (Winnie the Pooh).
Disney Fairies' "Tinker Bell" Infant Costume from Danu
This beautifully crafted, precisely detailed Tinker Bell costume will make even the tiniest of fairies sparkle with the magic of pixie dust. This costume is available for $24.99 in sizes 0 – 48 months.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,500 stores, including 847 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz stores in the United States. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. In addition, the company operates ePregnancy.com, an online resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs nearly 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney.
Disguise is a leading fashion driven design company in the global costume business, offering the trendiest styles for both everyday costume play and Halloween. Headquartered in San Diego, Disguise partners with leading studios and retailers to bring over ten million costumes to the American market each year. A division of leading toymaker JAKKS Pacific (NASDAQ: JAKK), Disguise is a top supplier of licensed character-driven Halloween costumes in American retailers, and it's true that "Halloween is not complete without a great Disguise." JAKKS Pacific is also a proud supporter of the and Dream Halloween®