HAVE IT YOUR WAY(R) at Home with New Burger KingTM Branded Crispy Microwaveable French Fries from ConAgra Foods Lamb Weston
MIAMI--(BUSINESS WIRE)-- Burger King Corp. (NYSE:BKC) has entered into a licensing arrangement with ConAgra Foods Lamb Weston whereby Lamb Weston will introduce a retail line of crispy and flavorful microwaveable Burger King branded french fries that will hit shelves of select retailers, including Wal-Mart, this fall. King KrinkzTM, seasoned crinkle-cut fries, will be the first to market in early September, soon followed by King KolossalzTM, extra-large fries, and King WedgezTM, seasoned potato wedges. The price point for each 4.5-ounce box will vary among retailers.
Once out of the microwave and with a quick rip of the top, the box becomes an easily transportable container reminiscent of Burger King Corp.'s signature FRYPOD® container. The perfect size for snacking or sharing, the products offer the convenience of microwave cooking while maintaining the delicious taste and texture of crispy fries.
"This licensing deal, brokered by Broadstreet Licensing Group, gives Burger King Corp. the ability to take our HAVE IT YOUR WAY® brand promise beyond our restaurants and engage customers in a new way," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. "The innovative and portable design of the packaging makes these fries perfect for an on-the-go snack."
"Burger King Corp.'s tremendous brand strength and reputation for great-tasting french fries give this new line of King retail fries a head start in the marketplace," said Sharon Miller, vice president of retail sales for ConAgra Foods Lamb Weston. "Now consumers can enjoy King-fries at home, in an easy-to-prepare, microwaveable format that's perfect for today's busy families."
ABOUT BURGER KING CORPORATION
The BURGER KING® system operates more than 11,900 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades.
ABOUT CONAGRA FOODS LAMB WESTON
ConAgra Foods Lamb Weston is North America's premier supplier of frozen potato, sweet potato, appetizer and vegetable products, serving both the retail and foodservice industries.
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading packaged food companies, serving grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM and many others.
Source: Burger King Corporation