Burger King Corp. and Tony Stewart Gear up for National Promotion Featuring Multi-Tiered Campaign

Burger King Corp. and Tony Stewart Gear up for National Promotion Featuring Multi-Tiered Campaign

WHOPPER® Sandwich Gets Driver's Endorsement; Sweepstakes Winner to Spend Day with Stewart

MIAMI --(BUSINESS WIRE)-- Burger King Corp. (NYSE:BKC) today announced its September national racing promotion with NASCAR Sprint Cup Series driver Tony Stewart, who is currently leading the championship point standings as a driver/owner with Stewart-Haas Racing. The campaign showcases the famous WHOPPER® sandwich, Stewart's favorite BK® menu item, and spotlights the driver in a series of TV ads, one of which includes two celebrity guests. The two-time Sprint Cup champion will also be featured as part of a consumer sweepstakes, in-restaurant merchandising and an online engagement program.

The campaign supports the multi-year sponsorship agreement between BKC and Stewart-Haas Racing, announced earlier this year. In July, Stewart kicked off the partnership with a win at Daytona (Fla.) International Speedway driving the No. 14 BURGER KING® Chevrolet Impala SS.

The Tony Stewart School of Endorsements

The ad campaign, titled "The Tony Stewart School of Endorsements," launches with the first spot in the series named for the campaign, and features Stewart advising other celebrities on how to successfully endorse products. In the quirky ads, Stewart explains to his class that they should "only endorse things you believe in" and that they have to be authentic to be successful – just like his love for the WHOPPER® sandwich. Stewart's famous students include actor Erik Estrada, well known for his role in the 1980s hit television show "CHiPs," and comic icon Carrot Top, currently performing at the Luxor in Las Vegas six nights a week. Three additional ads will be released throughout the campaign, culminating with "Polygraph Prep" which features Stewart's WHOPPER® sandwich endorsement being tested by a polygraph machine.

"Tony's enthusiasm for the flame-fresh taste of the WHOPPER® sandwich is one of the key drivers of this partnership," said Russ Klein, president of global marketing, strategy and innovation, Burger King Corp. "We're thrilled to bring his passion to life through this campaign and equally excited to be working with him in the coming years as part of our overall commitment to NASCAR."

Win the Ultimate Tony Stewart Experience at BKRacing.com

BURGER KING® guests will have a chance to get in on the action with a sweepstakes including daily prizes such as BK® Crown Cards, merchandise and more. One lucky winner could win the Ultimate Tony Stewart Experience, including a day at Stewart's race shop for themselves and three friends. No purchase necessary.

Tony Stewart in the Hot Seat

Stewart's preference for the WHOPPER® sandwich is tested during the "Polygraph Buzz" and "Polygraph Prep" ads and as part of this campaign, Stewart will engage in a live polygraph test hosted on www.truthabouttony.com. Beginning Sept. 28, fans will be invited to submit and vote on questions to be asked of Stewart during the webcast. The hour-long feature can be seen on October 20.

"It's no secret that I love the WHOPPER® sandwich," Stewart said. "Participating in a live polygraph test just further demonstrates my enthusiasm and the lengths that I'll go to, to prove my love for its flame-fresh taste."

Full Speed Ahead for Tony Stewart and Burger King Corp.

The No. 14 BURGER KING® Chevrolet Impala SS will hit the track featuring a BURGER KING® paint scheme during the Sept. 25-27 AAA 400 race weekend at Dover (Del.) International Speedway. BURGER KING® restaurants will also have Stewart-Haas Racing-themed packaging and in-restaurant merchandising.

ABOUT BURGER KING CORPORATION

The BURGER KING® system operates more than 11,900 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and AdWeek named it one of the top three industry-changing advertisers within the last three decades.

Source: Burger King Corporation

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Jimmy John's Gourmet Sandwiches
One of the fastest growing franchises in the U.S., Jimmy John’s has been making fresh, fast, tasty sandwiches since 1983.
PanIQ Escape Room
PANIQ ROOM is the most innovative and one of the fastest growing escape room franchise in the world. Join an established brand with proven results in...
PuroClean
Join the national insurance restoration service franchise that specializes in fire, mold, and water damage clean up. PuroClean offers a low investment
Kiddie Academy
Educational Child Care Franchise. Kiddie Academy is one of the nation's most respected providers of quality educational child care.
Jack in the Box
Loved in 21 states and growing, Jack in the Box is offering select multi-unit restaurant operators a unique opportunity to franchise with an industry...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.