A&W Restaurants Entrepreneur To Open Third Wisconsin Unit

Was Former Sonic Owner But Plans Growth With A&W

September 09, 2009 // Franchising.com // APPLETON, WI. ---Former Sonic Drive-In Restaurants owner Matt Williams opened a state of the art "3-D" A&W Restaurants Drive-In, 421 W. Northland Ave., , Appleton. The new A&W is part of a multi-unit expansion planned for Wisconsin by Williams. Earlier this year he opened a unit in Menasha and he has another in Little Chute, WI.

The new Appleton A&W will be open seven days a week and will offer customers the A&W "3-D" experience: Drive In, Drive Through and Dine In (seating for 44) capabilities. The opening is part of a much broader expansion plan by A&W Restaurants during the brand's 90th anniversary.

"As America's Original Drive-In, we have developed legions of customers around the country who can recall their first experience at an A&W Restaurant," explained Doug Heinrich, A&W director development strategy. "We have targeted Wisconsin as a key area for our 2009 growth plans along with Minnesota, Michigan and Oregon."

Williams said the new Appleton A&W will employ 40-60 persons and will offer customers the popular A&W All American Menu of Papa Burgers, Fries, Coney Dogs, and of course, their signature frosty mugs of freshly made A&W Draft Root Beer and Root Beer Floats.

Kevin Firth will manage the new restaurant for Williams and his franchise company All American Drive Ins, LLC.

"A&W Restaurants is part of the fabric of the American dining scene and we have thousands of fans of the brand right here in Wisconsin," Williams said.

About A&W®

A&W® All-American Food®, based in Louisville, Kentucky, is the longest-running QSR franchise chain in America, serving hometown favorites to friends and families for over 90 years. Since 1919, A&W All-American Food has offered its iconic, frosty mug root beer float with All-American pure-beef hamburgers and hot dogs. There are approximately 360 A&W All-American Food outlets in the U.S., more than 260 in nine other countries, and more than 620 additional points of distribution in multibrand restaurants.

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Row House
Row House is a network of premium boutique indoor rowing studio, delivering a low-impact, high-energy workout focused on generating team energy.
Twin Peaks
Twin Peaks is so much more than your typical sports bar. This lodge welcomes every guest with World Series walk offs and barrel-aged whiskey.
Scissors and Scotch
Scissors & Scotch provides a badass grooming experience for men, and a kickass investment opportunity for you. We’re looking to expand...
Gloria Jean's Coffees
Gloria Jean's is known for its range of boldly flavored coffees and signature beverages. For nearly four decades, we have continued to innovate and...
The Hummus Republic
The Hummus Republic is a Modern Mediterranean QSR, hungry for change in the fast casual food industry. We're here to bring the flavors of authentic...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.