September 15, 2009 // Franchising.com // Colorado Springs, CO -- Faced with the challenge of how to increase its presence in the hospitality industry, Miracle Method, the nation's largest surface refinishing company, has taken a pro-active approach and put a national sales team on the road to make in-person calls on hotels. In just three months, the team visited nearly one thousand hotels from Texas to Washington, DC.
Doing work for hotels is not new for the 30-year old Miracle Method, but marketing in this manner is. "We've always had excellent response from hotel owners and operators we meet at trade shows, but due to the economy, trade show attendance in down," says Miracle Method President, Chuck Pistor, "so we thought it would be even better if we went to them."
A two-man sales team concentrated on cities where Miracle Method already has franchises. They called on large and small hotels and were equipped to demonstrate tub and tile refinishing, chip repair and even do a sample of the Miracle Method's Natural Accents stone-look countertop finish if requested.
Their effort resulted in work in every city they visited ranging from simple repairs to the refinishing of multiple bathtubs and tile surrounds in single hotels. As all of Miracle Method's 120 offices are hotel qualified, each local Miracle Method office was able to quickly perform the work.
When major renovation projects arise, a dedicated team is assembled to meet their time line and budget. "It no longer matters whether we have an office in the area or where the hotel is. For larger projects, we can have a crew on the ground and working usually in less than ten days," adds Pistor.
In today's economy, the traveler has a lot of choices of where to stay and hotels cannot afford to have less than perfect bathrooms that might result in a poor Internet review. The bathroom is still the first room guests look at in their hotel to determine if they made the right choice for their stay.
Hotel room renovation is very demanding, requiring minimal interruption of guests and services. Often, blocks of rooms are slated for updating and the work needs to be done in days, not weeks. "It's rare that a hotel shuts down for total renovation, so we're prepared to address the hotel's needs quickly and efficiently," adds Pistor.
All Miracle Method franchises use the same proprietary MM-4 bonding agent that allows them to guarantee their work for five-years against adhesion failure. And like homeowners and property managers, hotels have come to appreciate the quality and durability of Miracle Method's process.
The company provides a complete menu of services including, bathtub and tile surface restoration, chip, crack and scratch repair and installation of slip-resistant-surfaces. Miracle Method's process works on all types of tubs, tile, vanities and surfaces including fiberglass, porcelain, laminate and cultured marble.