MIAMI--(BUSINESS WIRE)-- Burger King Corp. (NYSE:BKC) kicked off its second annual FÚTBOL KINGDOMSM national tour, a series of innovative street-level fútbol events. The tour made its first stop in Denver, Colorado this past weekend and will travel to seven more markets across the U.S. through November 2009. This year's tour also marks the debut of the BK FÚTBOLADORES™, a team of soccer exhibitionists created exclusively for the BURGER KING® brand and FÚTBOL KINGDOMSM.
"Burger King Corp. is committed to engaging Hispanic consumers in a meaningful and relevant way," said Alexandra Galindez, director, multi-cultural marketing for BKC. "In its second year, FÚTBOL KINGDOMSM showcases an extremely popular piece of Hispanic culture that is both fun and promotes an active lifestyle. We encourage participants of all ages and skill levels and their families to join us for an interactive day of fun and free entertainment."
Master of Ceremonies George X will host FÚTBOL KINGDOMSM in all eight markets. With more than 13 years of broadcasting experience, George X is one of the leading sports and entertainment personalities in the U.S. Hispanic market, serving as host of the award-winning soccer reality show "RETRO FINAL NISSAN" on FOX Sports en Español and as the Spanish voice of ESPN's X Games coverage.
What's Happening at FÚTBOL KINGDOMSM
The free events provide families and soccer enthusiasts with a unique and exciting experience. The FÚTBOL KINGDOMSM center court will feature the BK FÚTBOLADORES™ freestyle show along with interactive head-to-head demonstrations.
Surrounded by an array of thrilling challenges and activities, attendees will have the opportunity to participate in skills challenge areas of DOMINA COMO REY™ (ball control); LOS REYES DEL BALON™ (speed); and Mata Penales (blocking ability). All of these activities will be accompanied by non-stop, high-energy music. In addition, $1 Double Cheeseburger and Dr Pepper® product sampling will be available while supplies last at the BK® mobile kitchen, sponsored by Boost Mobile.
For the first time ever, Boost Mobile will launch the "Call Your Country of Origin" program, which allows FÚTBOL KINGDOMSM attendees to call family and friends for free*. Families are also invited to visit the Boost Mobile tent for autographs and pictures with the BK FÚTBOLADORES™.
"The Hispanic consumer represents an increasingly growing segment for Boost," said Jeff Belizaire, event marketing manager, Boost Mobile. "We look forward to partnering with the BURGER KING® brand and strengthening our position within the Hispanic community."
FÚTBOL KINGDOMSM 2009 Tour Schedule
FÚTBOL KINGDOMSM 2009 tour schedule includes the following stops:
* Must be 18 years or older. Calls between 3-5 minutes are free of charge.
The BURGER KING® system operates more than 11,900 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. Through its BK Positive StepsSM corporate responsibility program, the BURGER KING® system is committed to being a socially responsible brand in all areas of its business – food, people, the environment and corporate governance. To learn more about Burger King Corp., please visit the company's Web site.
Boost Mobile, a division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activation fees, and was named 2009 North American Prepaid Mobile Service of the Year by analyst firm Frost & Sullivan, redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited anytime calling, text messaging, wireless web and exclusive Boost® Walkie-Talkie service with a national calling area for $50 a month. Boost Mobile 'Monthly Unlimited' offers flat-rate, nationwide service in 17,500 cities throughout the United States on the Nextel National Network – all with no additional telecom taxes, activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, ranging from entry-level to high end, as well as worry-free calling plans that enable customers to pay by the minute, day or month. Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores including Best Buy, Radio Shack, Target, Wal-Mart; Sprint retail stores and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter.
Source: Burger King Corporation