Pizza Pizza Helps Winnipeg Community Food Mission Recover From Arson

TORONTO, ONTARIO --(Marketwire) – Pizza Pizza, the Canadian based pizza purveyor that recently moved into the Winnipeg market, has made a significant charitable donation to aid a Transcona woman by replacing the van used by her 'Feed My Lambs' food mission. The van was destroyed in a fire which was ruled to be arson by police.

Hilde Purdy woke up on a May Saturday morning to a fire that destroyed her garage. Four freezers and a refrigerator containing roughly $15,000 worth of food were destroyed. The worst loss, however, was the new delivery van that she had purchased, with a loan, about a month before. Ms. Purdy's community work, providing meals three times a week to the hungry in the Winnipeg downtown core, is well regarded and Pizza Pizza stepped in to help her out.

"Community involvement is a big part of our culture at Pizza Pizza" said Pat Finelli, Pizza Pizza's chief marketing officer. "It's tough for a new member of the community, like Pizza Pizza, to see something, like arson, negatively impact a well-intentioned person who is affecting positive change with humble means and actions - we had to help."

The money that Pizza Pizza donated will go towards the cost of a new van - it's a generous contribution that means a lot to Hilde. "People and organizations like Pizza Pizza have really stepped up and shown me support in a variety of different ways," said Hilde. "It's what community is all about. This generous donation, from Pizza Pizza, brought tears to my eyes and has really helped me recover from the fire. I know that my 'lambs' will appreciate it."

The Pizza Pizza team is happy to have been able to help; especially since they are new to the community.

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Limited is an industry pioneer and the number one pizza chain in the Canadian Quick Service Restaurant industry according to sales and restaurant locations. With its Pizza Pizza and Pizza 73 banners and an extended team comprising more than 3,000 people, the company plays an active role in the communities it serves through fundraisers, donations and local sponsorships at the corporate and franchise levels. The company is guided by a mission to provide the "best food, made especially for you" and a focus on quality ingredients, customer service, community contribution and continual innovation. Some of the innovations developed or expanded upon include: insulated delivery bags (1967), a one number system (1967), 11-11 telephone jingle (1975), double-decker pizza boxes (1985) and gluten-free dough (2008).


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