Little Caesars(R) Pizza Opens in Troy, Ohio

TROY, Ohio, Oct. 20 // PRNewswire // -- Little Caesars franchisee Jim Batsakes is celebrating the opening of his second Little Caesars restaurant, located in Troy, Ohio at 1408 West Main Street. "My first Little Caesars store, which opened in February has been very well received in Piqua, and I'm excited to grow my business and bring the Little Caesars brand to Troy," said Batsakes. "I look forward to offering a large, fresh, pepperoni pizza that's ready when my customers are, with no waiting or need to call ahead."

Before becoming a Little Caesars franchisee, Batsakes was an operating partner with a full-service pizza restaurant in Michigan. He has also worked in management for various national restaurant chains.

Giving back to the communities in which Little Caesars does business has been part of the company's philosophy since 1959. As a new business owner, Batsakes plans to support local organizations and community events in Troy and the surrounding area. "Customers have been excited about our store opening," said Batsakes. "I am eager to get involved and support efforts that are important to the community."

Little Caesars uses dough made fresh in stores, never-frozen cheese, and sauce made with vine-ripened tomatoes. Some of the menu items Batsakes will feature in his store include HOT-N-READY® Pizza, Crazy Bread®, Caesar Wings® and Caesar Dips®.

"When I was researching franchising opportunities I was looking for a simple operating model and a brand I could grow with," added Batsakes. "I chose Little Caesars because the concept is well positioned to grow in today's economy because it offers consumers outstanding value: a high quality, convenient product for a great price. The value Little Caesars provides is something families can really appreciate in this economy."

In one of the largest U.S. quick serve restaurant research studies in 2008, Little Caesars was named the best value for the money of all quick serve restaurant chains.* Sandelman & Associates' Quick-Track® research study tracks key consumer behavioral and attitudinal measures for all major fast-food chains. Surveys were conducted among more than 94,000 quick service restaurant customers in 75 major markets across the U.S. Little Caesars was also named highest rated pizza chain for "Convenience of Locations" and "Speed of Service."

"Little Caesars is growing across the country and is known for its great value, quick service, and great tasting products," said David Gray, national vice president, franchise services, Little Caesar Enterprises, Inc. "We look forward to serving the residents of Troy and becoming part of the business community."

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan, in 1959. Little Caesars, the fastest growing pizza chain, built more stores in the world in 2008 than any other pizza brand and today is the largest carry-out chain globally with restaurants on five continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. For the second year in a row, Little Caesars was named "Best Value in America"* of all quick-serve restaurant chains. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

In addition to Little Caesars Pizza, Ilitch companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

* "Highest-Rated Chain - Value for the Money" based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2008

SOURCE Little Caesars Pizza


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