Pizza Patron Reports 8.8 Percent Sales Increase in August

Positive Growth Continues for Nation's #1 Latin Pizza Brand

DALLAS, TX--(Marketwire - October 21, 2009) - Pizza Patrón, the premier Latin pizza brand, announced today a same store comparable sales increase of 8.8 percent for August 2009. The company attributes a recession-busting promotion, increased ad spending and highly targeted marketing efforts to its increase in sales and customer traffic.

The three month long, Monday through Wednesday 'Dia del Patrón' promotion was successful in increasing both Pizza Patrón's market share and sales. During the first three weeks after related direct-mail pieces arrived to Dallas area homes, Pizza Patrón saw Monday through Wednesday same store comparable sales increase nearly 50 percent over the same period last year and the number of pies sold increased 115 percent over last year.

'Dia del Patrón' ran July through September in most markets and was extended through October due to the customer response and high demand. The promotion features the company's 12-inch medium Amigo Pizzas™ with pepperoni priced at $2.99 each -- with no limit on purchases.

"We decided in late 2008 to focus on the neighborhoods within two miles of each store in 2009, and it has worked tremendously. This customer appreciation program has been very successful in each of the markets in which it was launched," said Andrew Gamm, brand director for Pizza Patrón. "The ultra-competitive pricing and unbeatable values have strengthened our relationship with current customers and expanded our market share tremendously this year."

Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. While most companies merely market to Hispanics, the entire Pizza Patrón brand is centered on creating a unique experience that respects and honors the multifaceted traditions and heritage found within the Latin life.

Today, the company operates 92 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón

Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 92 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

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