Healthy Fast Food Announces Grand Opening Of U-swirl(R)-reno
Growth from Franchise and Area Development Initiatives Expected to Play Key Role in National Expansion of U-SWIRL Concept in Coming Year
HENDERSON, Nev.− (PR NEWSWIRE) − U-SWIRL International, Inc., a wholly owned subsidiary of Healthy Fast Food, Inc. (OTCBB: HFFI), the owner and franchisor of U-SWIRL® Frozen Yogurt stores, today announced that U-SWIRL franchisee, Galena Frozen Yogurt Company, hosted the grand opening of its first of three planned U-SWIRL self-serve frozen yogurt stores this past weekend in Reno, Nevada.
"Working with the entire Galena team has been fantastic," stated Rich Ungaro, Chief Operating Officer of Healthy Fast Food. "They quickly grasped that our profitable U-SWIRL concept includes our total guest experience - delicious frozen yogurt products within our socially enhanced experience."
Located at 57 Damonte Ranch Parkway in the Southtowne Crossing Shopping Center, the new 2,200 square foot superstore features 16 rotating and some seasonal flavors of frozen yogurt, including a wide variety of non-fat, no-sugar added, non-dairy and tart selections; and more than 60 toppings, including seasonal fresh fruit, candies, granolas and sauces. Guests pay for their individual creations by the ounce, not by the cup size. In addition, the store offers free WI-FI, hip décor with ample comfortable seating ideal for lounging, and late hours of operation.
"We are thrilled to bring U-SWIRL to Reno and expect our store will fast prove to be a destination of choice for people looking for high quality, refreshing treats and a cool, fun place to kick back, relax and commune with their friends and family members," said Taylor Cohee, Managing Principle at Galena. "Now that our first store is officially opened for business, we look forward to pursuing plans to expand our market presence in Reno fairly quickly, establishing at least two more store locations in the next 12 months."
The opening of the new U-SWIRL store in Reno brings the total number of U-SWIRL self-serve locations in operation to seven - five Company-owned stores opened between March and October of this year; and one other franchise store that has been serving residents of Las Vegas since April 2008.
In addition to scouting commercial sites for new Company-owned stores in certain target markets, U-SWIRL International is offering franchise and area development opportunities to entrepreneurial business owners and system operators as part of its nationwide expansion effort. The estimated initial investment for a U-SWIRL franchise is $350,000 to $455,000, exclusive of real estate costs. Franchisees pay an initial franchise fee of $15,000 for a single unit, or $15,000 plus $5,000 times the minimum number for an area development agreement. The minimum number is the number of stores the Company determines should be opened in the development area. Franchisees pay a 3% royalty on weekly net sales and may pay an additional 2% to support national and regional advertising efforts, once the system has grown to a sufficient size to warrant these efforts. Franchisees are required to dedicate at least 1% of their net sales to local advertising.
Ungaro added, "The self-serve frozen yogurt business model is ranked among the world's most popular franchising opportunities today. Healthy Fast Food is intent on establishing U-SWIRL as a major industry player and a globally recognized brand. To that end, we fully expect franchising and area development initiatives to play a much more significant role in our expansion effort in 2010 and beyond."
ABOUT GALENA FROZEN YOGURT
A franchisee of U-SWIRL, Galena Frozen Yogurt is owned and operated by Taylor Cohee, Lisa Fisher, Frank Fisher and Michelle Cho. With three planned locations in Reno, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises.
ABOUT U-SWIRL INTERNATIONAL, INC.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt stores called U-SWIRL® Frozen Yogurt. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional, no sugar-added options, and more than 60 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating.
U-SWIRL has announced plans to have up to ten stores in operation or in development by the end of 2009. In addition to its development of Company-owned stores, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises. For the latest updates on new store openings, promotional offerings and other important developments, you can follow the Company on Facebook at U-SWIRL and/or Twitter @U_SWIRL.
ABOUT HEALTHY FAST FOOD, INC.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In October 2008, the Company acquired the worldwide rights to U-SWIRL® Frozen Yogurtand has commenced executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt stores, led by its wholly-owned subsidiary, U-SWIRL International, Inc.
Safe Harbor Statement
This press release contains forward-looking statements regarding the timing and financial impact of Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2008. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.
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