October 27, 2009 // Franchising.com // Boise, Idaho – Balihoo , the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs, today announced the wide availability of an Integrated Co-op Marketing solution.
Balihoo's solution combines creative customization, local media execution and co-op funding into a single Integrated Co-op Marketing platform to give product manufacturers and their resellers a single location to manage all co-op marketing activities. Embedded in Balihoo's Local Marketing Automation platform, this represents the industry's first closed-loop co-op marketing solution that functions across all advertising and marketing mediums.
"This is a game-changing technology for the co-op marketing industry," said Pete Gombert, Balihoo CEO. "The net result is a more effective, more efficient co-op marketing model that increases revenue and decreases costs across the entire value chain."
Balihoo's Integrated Co-op Marketing platform is being leveraged in a broad range of business verticals, from the durable home good industry to medical product manufacturing.
"With this platform our customers are able to quickly and easily develop and implement highly effective local marketing campaigns," said Dan Hinkle, Nobel Biocare Senior Director Practice Development Solutions. "Combining Balihoo's technology with Nobel Biocare's consumer research enables our partners to reduce advertising costs, improve consumer awareness and increase practice production."
According to Balihoo Vice President of Product Management Kevin Donaldson, the true breakthrough is in combining the creative, media and financial components with a layer of reporting that gives the national brand full visibility into all local marketing efforts. "Our national clients are now able to see exactly who is doing what at the local level and tie that back into return on investment reporting to understand the true value of their co-op marketing program."