October 27, 2009 // Franchising.com // Parsippany, N.J. — Wyndham Hotels and Resorts today announced the appointment of Jennifer Marchetti as vice president of marketing and innovation.
In her new role, Marchetti will be responsible for leading marketing and innovation efforts for the Wyndham Hotels and Resorts® brand and its affiliated Wingate by Wyndham® and Hawthorn Suites by Wyndham® brands.
She will oversee all marketing plans, agency relationships and media buys while playing an integral role in the development and execution of brand strategy, innovation and property support programs.
"Jennifer's expertise in marketing, particularly in the loyalty arena, will be a great asset as we look to further develop our partnerships across all Wyndham brands and create consumer positioning that is both distinctive and compelling," said Jeff Wagoner, Wyndham Hotels and Resorts president. "She is a dedicated professional whose rich history with the company and its brands has given her a solid understanding of the industry and its many nuances."
An eight-year employee of Wyndham Hotel Group, Marchetti previously served in various director-level marketing and strategy roles, most recently as senior director of strategy, loyalty and direct marketing. In that role, she helped oversee the strategic direction and development of the company's Wyndham Rewards® loyalty program, manage the program's competitive positioning and lead the program's expansion across sister company Wyndham Vacation Ownership.
Earlier in her career, Marchetti served as director of corporate communications for Trilogy Inc., a privately held configuration software company in Austin, Texas, where she oversaw the development and execution of the company's communications strategy, including marketing positioning, customer marketing, product launches and analyst and media relations.
Wyndham Hotels and Resorts, LLC and its affiliates, part of the Wyndham Worldwide family of companies (NYSE: WYN), offers upscale hotel and resort accommodations throughout the United States, Europe, China, Canada, Mexico and the Caribbean. All hotels are either franchised or managed by Wyndham Hotels and Resorts, LLC or an affiliate.