Pizza Patron Q3 Sales Increase 5.98 Percent

Nation's #1 Latin Pizza Brand Continues Positive 2009 Sales Trend

DALLAS, TX--(Marketwire - October 28, 2009) - Pizza Patrón, the premier Latin pizza brand, has posted comparable sales increases each month of 2009 leading to a 5.98 percent third quarter increase over 2008. The company cited its entrepreneurial spirit, expansion of new store models, and continued focus on creating a unique Latin experience in its stores for its increase in earnings.

"The 'llégale' or 'go get it' attitude that embodies our team makes it easy for us to react faster to market demands than the larger chains can," said Andrew Gamm, brand director for Pizza Patrón. "The creative process is extremely short for us when it comes to taking ideas to market execution."

Concepts such as Pizza Patrón's new QSP™ (Quick Service Pizza) model, which has moved the company closer to the fast-food segment, have helped in the company's positive growth. The QSP™ locations create more viable selling periods throughout the day and allow the company to better compete with fast-food chains for lunch and dinner convenience.

In addition, the company's Latin focus gives it a competitive edge in the pizza segment by allowing the brand to share a slice of the Latin life with a wide range of customers. Pizza Patrón has celebrated the diversity of the Latin culture and lifestyle in its stores since 1986, and continues to do so today. According to 2000 U.S. Census data, the United States represents the second largest Latino population in the world, and by the year 2020, one in five residents will be Latino.
"Our Hispanic bra
nd focus continues to make us stand out from other chains," Gamm said. "The unique Latin experience of our concept has strong general market appeal, and at the same time it allows us to make our Latino-Hispano customers feel right at home."

Today, Pizza Patrón operates 92 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón

Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 94 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

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