Jamba Juice Promotes Susan Shields to Chief Marketing Officer

EMERYVILLE, Calif.--(BUSINESS WIRE)-- Jamba, Inc. (NASDAQ: JMBA) today announced the promotion of veteran marketer Susan Shields to Senior Vice President and Chief Marketing Officer, Jamba Juice Company. She will join the Jamba Juice executive leadership team reporting directly to James D. White, President and Chief Executive Officer, Jamba Juice Company.

"Susan's promotion is a reflection of her extensive experience in leading brand marketing and product innovation teams and her success in driving our licensing growth platform since her arrival to Jamba in January," said Mr. White. "I could not be happier to have Susan join the executive team in this capacity."

In her new role, Ms. Shields will help drive comprehensive growth of the Jamba brand through leadership of all system-wide marketing and total innovation initiatives.

"I am extremely excited about my enhanced responsibilities at Jamba as I feel that the brand and company embody my personal passions," stated Ms. Shields. "I look forward to working with the team here to take the company to the next level."

Ms. Shields has over 20 years of strategic leadership experience in marketing, brand and product development, innovation, and business development within the retail and CPG food industry with an emphasis on the development of better-for-you food offerings. Previous to her appointment as senior vice president and chief marketing officer, Ms. Shields held the position of vice president of consumer products, licensing, and growth initiatives at Jamba Juice Company. In that position, she drove the deployment of Jamba's consumer products licensing strategy and successfully built the foundation for all current and future brand extension initiatives. She has also served as senior vice president of innovation and product development at Beautiful, Inc., group vice president of innovation at Safeway where she was responsible for the growth of the Safeway's billion dollar innovation pipeline within their consumer branded business, senior vice president of new ventures and marketing at Del Monte Foods and has held numerous positions with the Quaker Oats Company.

Ms. Shields holds an MBA from the Kellogg School of Management at Northwestern University, where she was an Austin Scholar, and she has a Bachelor of Arts degree from Williams College.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores.

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

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