Hungry Fans Get Taste of 'The Twilight Saga: New Moon' from Burger King Corp.

Brand Reveals Full Details of In-Restaurant Promotions for Fans to Sink Their Teeth Into

MIAMI --(BUSINESS WIRE)-- Burger King Corp. (NYSE: BKC) today announced that "Twilight Saga" fans everywhere can grab a few extra bites of the phenomenon by revealing the full details of its multi-faceted promotion surrounding the much anticipated Summit Entertainment film, "The Twilight Saga: New Moon," which arrives in theaters nationwide on Nov. 20, 2009.

Die-hard fans as well as those just getting to know Edward, Bella and Jacob will line up for one of the many "The Twilight Saga: New Moon"-themed offerings available at participating BURGER KING® restaurants beginning today, including:

  • A free fan pack full of offers for guests who purchase a six-pack BK BURGER SHOTS® Value Meal. The free gift with purchase includes coupons from popular retailers and other partners including Hot Topic®, Torrid®, Cafe Press®, MasterCard®, Toys R Us® and Borders®; and the back of the collectible cards feature imagery from the film. Fan packs are available until Dec. 6, or while supplies last.
  • A series of four, limited-edition BK® Crown Cards –gift cards featuring stars from the film, available at BURGER KING® restaurants and online at www.bkcrowncard.com, while supplies last. Developed specifically for the promotion, an all-new limited-edition "The Twilight Saga: New Moon" Crown has been designed to also act as an innovative gift card holder featuring the collectible Bella, Edward and Jacob-themed gift cards. The BK® Crown Cards have a $5 minimum and can be reloaded at participating BURGER KING® restaurants nationwide.

"Our 'New Moon' Crowns have already earned a cult-like status among 'The Twilight Saga: New Moon' fans," said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. "Burger King Corp. has redesigned these iconic paper crowns to not only feature stunning 'The Twilight Saga: New Moon' imagery, but for the first time ever, will also serve as a gift card holder - it's the ultimate collector's gift."

Guests looking for even more ways to express their devotion to "The Twilight Saga" can purchase eco-friendly, promotional aluminum water bottles featuring "Team Edward" and "Team Jacob" designs online for a limited time, while supplies last. The water bottles are available for $9.99, plus shipping and handling.

Burger King Corp.'s New Moon Marketing Support

In addition, guests will see "The Twilight Saga: New Moon" imagery displayed throughout BURGER KING® restaurants with "The Twilight Saga: New Moon"-themed packaging and promotional offerings. The King will get in on the action via television commercials that are set to begin airing on Nov. 16. The spots highlight the rivalry that "Twilight Saga" fans often encounter when showing support for their hero of choice – "Team Edward" or "Team Jacob." Despite this rivalry, the one thing all fans can agree on this November is the flame-fresh taste BURGER KING® restaurants are sure to deliver.

ABOUT SUMMIT ENTERTAINMENT LLC

Summit Entertainment is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC plans to release 10 to 12 films annually.

ABOUT BURGER KING CORPORATION

The BURGER KING® system operates approximately 12,000 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. Through its BK Positive StepsSM corporate responsibility program, the BURGER KING® system is committed to being a socially responsible brand in all areas of its business – food, people, the environment and corporate governance.

Source: Burger King Corp.

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