Rock Hill's New Zaxby's Hatches Monday, November 23
New Restaurant to Provide Residents Fresh, Prepared-at-Order Chicken in a Casual Dining Atmosphere
November 18, 2009 // Franchising.com // ROCK HILL, S.C. — Zaxby's licensees Sammy and Danita Bruce, along with partners Kenny and Denise Lowry, and Skipper and Donna Barnett, will open the doors to York County's third Zaxby's restaurant, located at 2889 Heckle Blvd., this Monday. A Southeast favorite for chicken fingers and Buffalo wings, Zaxby's will operate from daily 10:30 a.m. until 10 p.m.
"We are pleased to offer Rock Hill residents another convenient Zaxby's location," said Danita, who partnered with her two sisters eight years ago to open Rock Hill's first Zaxby's. "Our family looks forward to providing the same fresh food and signature service our friends and neighbors have come to expect."
The new restaurant showcases Zaxby's unique interior design, featuring a bright, open interior décor, complemented by vintage memorabilia and signage. The 3,195-square-foot restaurant will provide comfortable booths and tables, with a seating capacity of 71.
Danita believes the restaurant — from the atmosphere to the service — will exceed community expectations. "We've assembled a great team of over 40 associates who, we are confident, will deliver on the Zaxby's mission to 'consistently create encore experiences that enrich lives one person at a time,'" said Danita.
The new Zaxby's is the third for York County and the 73rd for the Palmetto State. Zaxby's currently operates more than 485 restaurants in 11 states — Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia.
An alternative to fast food, Zaxby's offers prepared-at-order chicken fingers, wings, sandwiches and salads. Zaxby's most popular items are its hand-breaded Chicken Fingerz and Jumbo Buffalo Wings, smothered in a choice of 10 sauces with names like Wimpy, Tongue Torch, Nuclear and Insane. The menu also offers innovative Zappetizers — Onion Rings, Tater Chips (home-style potato chips), Spicy Fried Mushrooms and Fried White Cheddar Bites, as well as a variety of Party Platterz perfect for any family gathering or special occasion.
Zaxby's also offers four salads, or Zalads: The House, The Blue, The Caesar and The Zensation. All of Zaxby's Zalads offer more chicken, unique ingredients, such as French-fried onions, fresh veggies and juicy tomatoes and are larger than most salads offered elsewhere. Each is prepared with chicken, three kinds of lettuce and a variety of toppings. The Zensation features Chicken Fingerz drizzled with honey sesame glaze, mixed with red cabbage, carrots, various greens, crispy wonton strips, and topped with Asian slaw. The Zensation is served with Citrus Vinaigrette dressing and a tasty veggie egg roll. All Zalads are assembled at the time the order is placed, versus being pre-made and stored in a cooler.
Zaxby's is a "quick-casual" restaurant chain headquartered in Athens, Ga. Zaxby's opened its first restaurant in Statesboro, Ga., in March 1990, and by July 2001 opened its 100th location in Jacksonville, Fla. Zaxby's celebrated its 200th restaurant opening in its hometown of Athens, Ga., in May 2004, and in December 2005 observed its 300th opening in Dallas, Ga. In October 2007 Zaxby's opened its 400th location in Macon, Ga.
Zaxby's founders Zach McLeroy and Tony Townley looked around their community and saw plenty of fast food or sit-down dining options, but felt something was missing. They decided to provide the most delicious chicken fingers and Buffalo wings in town. That hatched a simple idea to create a fun atmosphere where food quality is of the utmost importance. In 1990, they opened the first Zaxby's in Statesboro, Ga. The concept, one of the early "quick-casual" restaurants, proved successful.
McLeroy and Townley opened four more restaurants, and in 1994, they began to franchise the brand. The food and service were so popular, the Athens, Ga.-based chain has boomed to more than 485 units in 11 states (Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia) and continues to grow.