EMERYVILLE, Calif. /PRNewswire-FirstCall via COMTEX News Network/ -- (Nasdaq: JMBA) -- As a part of its fall 'Feel Good Campaign,' Jamba Juice announced today it will make Twilight fanatics feel over the moon with surprise free tickets for the Twilight saga "New Moon" on Friday, November 20. Starting today at 2PM and continuing through tomorrow night, Jamba's 'Feel Good Jambassador,' Bananaman, will be making surprise appearances at Jamba stores in Oakland, San Diego and Los Angeles handing out free tickets to the first 100 customers in each location for a sold out, opening day show (1 ticket per customer). As a special bonus, fans will also receive Jamba 'Feel Good Bucks' - vouchers worth anywhere from $1 towards a Jamba product purchase to $10,000 in cash.
Bananaman will be making appearances at the following locations:
Launched last month, Jamba's 'Feel Good Campaign' is a three month, multi-part promotion designed to recreate and share the delicious feeling customers get when enjoying Jamba products. Supported by three complementary initiatives - the 'Feel Good Bucks,' Jamba's 'Feel Good Moment' sweepstakes and a series of fun, unexpected 'Feel Good Events' including the Twilight ticket giveaways, the campaign embraces the excitement customers have for Jamba Juice products and blends up another way to keep them feeling good.
"We know how excited Twilight fans are for the 'New Moon' premiere," said James D. White, president and CEO of Jamba Inc. "We also know how excited our customers get for Jamba Juice products. To help build excitement for both, we decided to blend the two together and provide fans with a feel good Friday evening complete with free tickets to a sold out show, $1 towards any Jamba product and the chance to win $10,000."
Jamba plans to give away 30 million Jamba Juice 'Feel Good Bucks'--vouchers worth anywhere from $1 towards a Jamba product purchase to $10,000 in cash--during the course of this promotion. The individual value of the 'Feel Good Bucks' will be revealed by a Jamba team member when entered at a Jamba register, bringing an element of surprise to lucky Jamba Juice customers. Bucks may be used at participating Jamba Juice locations to purchase any Jamba product, including the new Grab-n-Go wraps, salads, sandwiches, California Flatbreads(TM) and Fruit Tea Infusions(TM). Some 'Feel Good Bucks' can be redeemed for Jamba gift cards valued between $5-$25; others for cash prizes ranging from $50 to the $10,000 grand prize.
Coinciding with the 'Feel Good Bucks,' Jamba Juice will encourage customers to win their ultimate 'Feel Good Moment' by filling out a sweepstakes form--located on the back of their buck and in-store--and submitting it at their local Jamba Juice. Whether it's a trip to an exotic destination, supporting their favorite cause or paying off a student loan--Jamba will fulfill any wish up to $10,000 and within legal limits. Three lucky winners will be randomly selected and announced throughout the campaign.
Jamba's 'Feel Good Moment' campaign will run in participating stores until January 4, 2010. Download a 'Feel Good Buck' and learn more information about the campaign at www.jamba.com. To find out where Bananaman will be next and what's happening in conjunction with the 'Feel Good Moment' campaign, become a Facebook fan at.
Jamba, Inc. (Nasdaq: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of July 14, 2009, Jamba Juice had 735 locations consisting of 490 company- owned and operated stores and 245 franchise stores.
SOURCE Jamba, Inc.