Knowing Your Niche Could Mean the Answer to Success.... Free Webinar Teaches Business Owners the Fundamentals of a Successful Business Plan

It is said that one of the main reasons so many small to medium sized businesses fail is the lack of proper business planning. After all, how do you know who to market to if you don't know your target market or understand their basic needs wants and desires? This free webinar on 12/4 will help entrepreneurs identify the main elements of their own business plan.

Sacramento, CA --( The ActionCOACH California Team has announced its third free webinar in the "Six Steps to a Better Business" series aimed at helping small businesses plan for their success. And unlike some organizations who give you one webinar for free then encourage you to enroll, ALL of the ActionCOACH webinars are completely cost free.

The team of 20 California ActionCOACH coaches are dedicated to helping business owners build a profitable business that works without them. The success of the "6 Steps" in the real world has been to do exactly that – giving owners the time and resources they initially wanted when they first went into business for themselves. This step-by-step approach that helps clarify company objectives and produces consistent profits over time. The next webinar "Knowing Your Niche Market" on December 4th will cover the basics of the Marketing Plan.

"It is said that one of the main reasons small to medium sized businesses fail is the lack of proper business planning. After all, how do you know who to market to if you don't know your target market or understand their basic needs wants and desires?" said Debra Ward, Regional Marketing Director for ActionCOACH California, "And, how can a business possibly stand out against the fierce competition in today's world if they don't know their Unique Selling Proposition? There is something that makes each product more unique than the other, but the trick is in truly understanding the competition and your Niche in order to write effective copy," she adds.

Each rung of the ladder in the 6 Steps – Mastery, Niche, Leverage, Team, Synergy and Results – are dependent on one another and each works to propel the other forward. Niche, is about creating predictable cash flow for the business and operating from a position where the business has no price competition.

"Niche is where the business becomes a commercial, profitable enterprise," said Linda Bigler, Certified Business & Executive Leadership Coach and presenter at the next webinar." At this level, everything is oriented around marketing. Marketing from a point of difference, adding value to each transaction and finding a company's USP – or "Unique Selling Proposition" – are key factors at the Niche level.

"Here we work from the premise that marketing isn't an expense – it's an investment – one that significantly impacts the bottom-line," Linda says, "By attending this free webinar, you will have the opportunity to speak 1:1 with a certified ActionCOACH business coach, and lay out the proper strategies needed for a successful marketing campaign." Californians can search for 'free webinar' and find the link to registration on Adwords.

About the Speaker:

Linda Bigler is the Owner of ActionCOACH, Business Coaching, in Sacramento, CA. Born and raised in Sacramento, she is a Graduate of California State University at Sacramento, and holds a Bachelors degree in Business Administration. Linda is a sales professional with more than 25 years of experience. She utilizes her wealth of knowledge with many businesses as well as her ability to mentor and lead a team with passion and heart in her Coaching. She coaches clients one to one, as well as teams and corporate management executives. She conducts 90 day goal setting workshops quarterly and also presents a variety of business workshops. Her strong organizational skills and natural networking abilities have proved to be important contributors to her continued success.

About ActionCOACH

ActionCOACH, headquartered in Las Vegas, Nevada, is one of the fastest growing franchises and the largest business coaching company in the world. The company was established in 1993 in Australia by a young visionary named Brad Sugars. Brad recognized early on that most owners of small and medium-sized businesses were unaware of how to effectively grow their businesses and achieve their goals. He developed a comprehensive system and methodology to assist business owners in achieving their goals and realizing their dreams with dramatic results. The company began franchising in 1997, and how has 26,000 offices in 24 countries around the globe.


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