Jamba Juice Announces Return of Oatmeal for a Buck for a Limited Time Only

Company's Feel Good Campaign Heats Up with Deliciously Wholesome Steel Cut Oatmeal with Real Fruit Available for Just One Dollar

EMERYVILLE, Calif. // PRNewswire-FirstCall // -- As part of its fall "Feel Good Campaign," Jamba Juice (Nasdaq: JMBA) announced today it will spread warmth to its customers with the return of Oatmeal for a Buck - oatmeal made with steel cut oats - available for just five days. Made from scratch and served with brown sugar crumble and a choice of 4 toppings including the tasty new Berry Cherry Pecan, the promotion offers customers a flavorful and nutritious way to start the day.

From December 7-December 11, customers can bring in their coupon and purchase Jamba Juice's wholesome and delicious oatmeal for just a $1, making both them and their wallet feel good all morning long. To receive their one dollar oatmeal, customers can visit www.oatmealforabuck.com, and download their printable coupon to bring to participating Jamba Juice locations.

With its slow food served fast appeal, Jamba Juice's oatmeal offers healthy choices and a wholesome menu item that won't break the bank. And, as a good source of fiber and protein, this great tasting, warm and satisfying oatmeal is the perfect option for customers on the go. With an increasing number of consumers looking for a good value during the holiday season, the dollar-priced oatmeal - which has a suggested price of $2.95 - saves them a chunk of change, while benefiting their health.

"The holiday season is a time when everyone's out shopping for the best deal - and we all know great deals feel good," said James D. White, President and CEO, Jamba Juice Company. "That's why Jamba Juice has decided to bring back Oatmeal for a Buck. With oatmeal available for just one dollar our customers can have a high quality, feel good menu item that fits into their lifestyle and budget."

Launched in October, Jamba's Feel Good Campaign is a three month, multi-part promotion designed to recreate and share the joyful feeling customers get when enjoying Jamba products. Supported by three complementary initiatives - the "Feel Good Bucks," Jamba's "Feel Good Moment" sweepstakes and a series of fun, unexpected "Feel Good Events" including Oatmeal for a Buck - the campaign embraces the excitement customers have for Jamba Juice products and blends up another way to keep them feeling good.

In addition to the Feel Good Events, Jamba Juice plans to give away 30 million Jamba Feel Good Bucks - vouchers worth anywhere from $1 towards a Jamba product purchase to $10,000 in cash - during the course of this promotion. The individual value of the Feel Good Buck will be revealed by a Jamba team member when entered at a Jamba register, bringing an element of surprise to lucky Jamba Juice customers. Bucks may be used at participating Jamba Juice locations to purchase any Jamba Juice product, including the new Grab-n-Go wraps, salads, sandwiches, California Flatbreads(TM) and Fruit Tea Infusions(TM). Some Feel Good Bucks can be redeemed for Jamba gift cards valued between $5-$25; others for cash prizes ranging from $50 to the $10,000 grand prize.

Jamba's Feel Good Moments campaign will run in participating stores until January 4, 2010. Download a Feel Good Buck and learn more information about the campaign at www.jambajuice.com.

About Jamba, Inc.

Jamba, Inc. (Nasdaq: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores.

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts and projects as well as the current believes and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this release.

SOURCE Jamba Juice



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