DALLAS // PRNewswire-FirstCall // -- Blockbuster Inc. (NYSE: BBI) (NYSE: BBI.B) is giving students another reason to work hard in the classroom. Through the "Good Grades, Free Rental" program, children in kindergarten through 12th grade who earn an A or B average on their report cards can head to participating BLOCKBUSTER® stores nationwide to receive a free BLOCKBUSTER Favorites® movie rental.
"Blockbuster wants to help show students one of life's great lessons: hard work has its rewards," said Justin Lewis, chief marketing officer for Blockbuster. "We hope the 'Good Grades, Free Rental' program will give teachers and parents another tool to provide positive reinforcement to school-age kids."
Qualifying students are eligible each grading period for one free BLOCKBUSTER Favorites® movie rental, including non-new releases in standard DVD format.
To participate, students in kindergarten through 12th grade can bring their original report card to any participating BLOCKBUSTER store across the country. The report card must be from the 2009/2010 school year, show a B average (Satisfactory, 2.7 or 80% grade) or better, be signed by a parent or legal guardian and be presented within 30 days of issuance. Rentals must be made by an authorized renter on the BLOCKBUSTER account of the student's parent or legal guardian.
Blockbuster Inc. (NYSE: BBI) (NYSE: BBI.B) is a leading global provider of rental and retail movie and game entertainment. The Company provides its customers with convenient access to media entertainment anywhere and any way they want it - whether in-store, by-mail, through vending and kiosks or digital download. With a highly recognized brand name and a library of more than 125,000 movie and game titles, Blockbuster leverages its multi-channel presence to further build upon its leadership position in the media entertainment industry and to best serve the two million daily global customers and more than 50 million annual global customers.
SOURCE: Blockbuster Inc.