In an Industry Strong & Alive--We've Arrived!(TM)
December 14, 2009 // Franchising.com // In an Industry Strong & Alive--We've Arrived!(TM) is the announcement being hailed by Marton Medina, President and Founder of the newly launched franchise opportunity HomeSweetHome®. Offering multiple & synergistic services to busy households, they provide Maid Service and More!(TM) Carpet care, window cleaning, and laundry & dry cleaning pick-up & delivery are additional services they offer to simplify customers' weekly routines--giving them more control of their time and their lives.
Medina recently unveiled franchise development plans to target the many prime territory locations within all five counties in Southern California. "Our first dozen owners are extremely important for they will essentially be the leaders and pioneers of our brand. It would be even more exciting to have them as neighbors of our Home Office here in Arcadia, CA. We want our 'Distinguished Dozen' to be signed, trained and ready for the busy fall season of 2010," he announced.
As an incentive to accomplish this, HomeSweetHome® is taking $12,000 off its franchise fees for the Distinguished Dozen. In addition, they have plans to launch a regional consumer marketing campaign for the franchisees in Southern California to complement each owners' own local grand opening campaigns. "Together, we will orchestrate a Grandiose Grand Opening, meant not only to create consumer awareness, but to properly position our franchise owners against local competition as the warm & caring company you feel comfortable welcoming into your own home," Medina explains.
Normally, marketing efforts like this are reserved for well established brands with hundreds of units--not small guys with big visions. But that only seems to drive Medina to work harder at making their presence felt.
HomeSweetHome® is the only prominent home cleaning franchise born in the 21st century. One of the reasons for this is their marketing--you can see it, feel it and experience it throughout the company. Their service vehicles were awarded Best Vehicle in the Association of Residential Cleaning Services International's (A.R.C.S.I.) 2008 Image Awards. A look at their advertising, promotional and print material shows excellent alignment with their image & positioning strategy--communicating the same attractive message their customers respond to and love. Even their client fulfillment systems are developed to deliver an ideal experience the customer will love coming home® to.
"Good marketing comes from listening to the customer, understanding what they want and then building the company to be that. We've worked hard at designing our company to be exactly what the customer wants and now want to find others who can deliver the HomeSweetHome® way of doing business," Medina adds.
Rick Grossman, franchise consultant & broker with over eighteen years experience in franchising believes Home Sweet Home is a company to keep an eye on. "I've had the pleasure of seeing how that company was wired from the ground up and it has great vision, great strategy, and all-around great business savvy that shows throughout the systems it has developed for its franchisees. HomeSweetHome® is a must-see for anyone interested in wanting to dominate their local market," he says.