Jamba Juice Feel Good Campaign Cooks On With Return of Free California Flatbread(TM) Day On Tuesday, December 15

Made with Premium Ingredients and Available in Four Delicious Flavors, Company Offers California Flatbreads(TM) at Their Flattest Price Ever -- FREE

EMERYVILLE, Calif. // PRNewswire-FirstCall // -- (Nasdaq: JMBA) -- Jamba Juice announced today the return of Free California Flatbreads(TM) Day at participating locations as part of its 'Feel Good' Campaign. From 11 am - 2 pm tomorrow, while supplies last, Jamba Juices' California Flatbreads(TM) will be available at their lowest price ever -- FREE! (No, that's not a typo). The great tasting, on-the-go California Flatbreads(TM) are made with high quality, better-for-you ingredients and at less than 330 calories each they make the perfect guilt-free (and wallet free) light lunch or afternoon snack. Still hungry? No worries! Pair your free California Flatbread(TM) with any Jamba Juice® smoothie or freshly squeezed juice for a tasty meal that won't break the bank.

Launched in October, Jamba's Feel Good Campaign is a three-month, multi-part promotion designed to re-create and share the great feeling customers get when enjoying Jamba Juice products. Supported by three complementary initiatives -- the "Feel Good Bucks," Jamba's "Feel Good Moment" sweepstakes and a series of fun, unexpected "Feel Good Events" including tomorrow's Free California Flatbreads(TM) giveaway, the campaign embraces the excitement customers have for Jamba Juice products and blends up another way to keep them feeling good.

"When we gave away free California Flatbreads(TM) last month, it was a big hit with our customers," said James D. White, president and CEO, Jamba Juice Company. "We wanted to give our fans another opportunity to try our California Flatbreads, the perfect on-the-go item they will feel good about eating -- at lunch, dinner, or any time in-between."

Like all of the Jamba Juice products, the California Flatbreads contain no artificial flavors, no artificial preservatives and no high fructose corn syrup. A perfect combination of delicious ingredients on top of a crispy crust, and an excellent source of protein, the new California Flatbreads are available in 4 delicious flavors including: Tomo Artichoko((TM)) Flatbread, Smokehouse Chicken Flatbread, MediterranYum((TM)) Flatbread and Four Cheesy((TM)) Flatbread.

In addition to the Feel Good Events, Jamba plans to give away 30 million Jamba 'Feel Good Bucks' -- vouchers worth anywhere from $1 towards a Jamba Juice product purchase to $10,000 in cash -- during the course of this promotion. The individual value of the Feel Good Buck will be revealed by a team member when entered at a Jamba register, bringing an element of surprise to lucky Jamba Juice customers. Bucks may be used at participating Jamba Juice locations to purchase any Jamba Juice product, including the new Grab-n-Go wraps, salads, sandwiches, California Flatbreads and Fruit Tea Infusions(TM) beverages. Some 'Feel Good Bucks' can be redeemed for Jamba Juice gift cards valued between $5-$25; others for cash prizes ranging from $50 to the $10,000 grand prize.

Coinciding with the Feel Good Bucks, Jamba Juice will encourage customers to win their ultimate 'Feel Good Moment' by filling out a sweepstakes form -- located on the back of their buck and in-store -- and submitting it at their local Jamba Juice store. Whether it's a trip to an exotic destination, supporting their favorite cause or paying off a student loan -- Jamba Juice will fulfill any wish up to $10,000 and within legal limits. Three lucky winners will be randomly selected and announced throughout the campaign.

Jamba's Feel Good Moments campaign will run in participating stores until January 4, 2010.

About Jamba, Inc.

Jamba, Inc. (Nasdaq: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores.

Forward-Looking Statement

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "plans", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this release.

SOURCE Jamba, Inc.



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