New FUNNEL CAKE STICKS Offer Sweet Addition to the Menu at BURGER KING(R) Restaurants

MIAMI--(BUSINESS WIRE)-- Burger King Corp. (NYSE: BKC) today announced the addition of FUNNEL CAKE STICKS to BURGER KING® menus nationwide. Soft on the inside and crispy on the outside, the sticks are a tasty on-the-go treat for any time of the day.

Available in a pack of nine, FUNNEL CAKE STICKS are lightly sprinkled with powdered sugar and served with a side of sweet icing for dipping. These melt-in-your-mouth treats provide the funnel cake taste without all of the mess.

"FUNNEL CAKE STICKS, inspired by the original carnival favorite, deliver the much-loved taste in the perfect on-the-go packaging," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. "Available all day, this product is sure to quickly become a menu favorite."

The FUNNEL CAKE STICKS will be supported through advertising that brings the carnival theme to life. The King demonstrates his fortune-telling abilities in a 15-second TV commercial that begins airing on Dec. 17. In addition, online banner ads, launched earlier this month, describe the "wonderland of frosted deliciousness" and "exceptionally extraordinary eating" that the FUNNEL CAKE STICKS provide.

So step right up and enjoy mouth-watering, hot and crispy FUNNEL CAKE STICKS, now available for a suggested retail price of $1.79 at participating restaurants.


The BURGER KING® system operates more than 12,000 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades and it was recently recognized by Interbrand on its top 100 "Best Global Brands" list.


J&J Snack Foods Corp., principal products include SUPERPRETZEL, PRETZEL FILLERS and other soft pretzels, ICEE, SLUSH PUPPIE and ARCTIC BLAST frozen beverages, LUIGI'S, MAMA TISH'S, SHAPE UPS, MINUTE MAID and BARQ'S frozen juice bars and ices, WHOLE FRUIT sorbet, FRUIT-A-FREEZE and WHOLE FRUIT frozen fruit bars, MARY B'S biscuits and dumplings, DADDY RAY'S fig and fruit bars, TIO PEPE'S churros, THE FUNNEL CAKE FACTORY funnel cakes, and MRS. GOODCOOKIE, CAMDEN CREEK, COUNTRY HOME and READI-BAKE cookies. J&J Snack Foods Corp. has manufacturing facilities in Pennsauken, Bridgeport and Bellmawr, New Jersey; Scranton, Hatfield and Chambersburg, Pennsylvania; Carrollton, Texas; Atlanta, Georgia; Moscow Mills, Missouri; Pensacola, Florida and Vernon and Newport, California.

Source: Burger King Corporation


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