Mr. Goodcents(R) Slices Into Phoenix

December 15, 2009 // Franchising.com // DeSoto, Kan. – While many food industry chains are pulling the plug on expansion, Mr. Goodcents® Subs & Pastas continues to defy recession-conservatism, announcing the opening of its newest restaurant in Phoenix. Located at 4740 South 48th Street, the new restaurant is the sixth of nearly 50 slated to open in the greater metropolitan area in the next five years.

Currently a regional favorite west of the Mississippi with 100 restaurants in nine states, the Kansas-based franchise is targeting Phoenix as part of a national growth plan to expand the burgeoning brand beyond its regional hub. Company plans call for tripling its national presence in the next five years.

"We are incredibly excited about expanding the Mr. Goodcents® brand throughout Phoenix and continuing our conquest of the local quick-service segment," said Joe Bisogno, Founder and CEO of Mr. Goodcents®. "We look forward to building upon our initial success and feeding the local appetite with fresh taste, outstanding value and quality service."

Rapidly becoming the Midwest's fastest-growing subs and pasta quick serve franchise concept, Mr. Goodcents® continues to offer consumers fresh and affordable menu options to satisfy any hearty appetite. Mr. Goodcents® offers 18 varieties of sub sandwiches, including the Penny Club®, Italian Sub and Meatball Sub, with all sandwiches made from freshly sliced-to-order meats and cheeses on freshly-baked bread, available for dine-in, carryout, delivery or catering. The dinner daypart accounts for 40 percent of total sales, which includes pastas --- Mr. Goodcents®' other signature menu item.

"While the majority of sandwich shops are content to duke it out during the lunch hour, Mr. Goodcents® has created a dynamic menu to attract both the lunch- and dinnertime crowds," said Kelly Seamans, owner of the new restaurant. "By offering consumers hearty pastas as another option for dinner, we have set ourselves apart from the competition and continue to build and maintain a loyal customer base."

To further augment the company's local growth strategy, Mr. Goodcents® will be hosting a "Taste of Goodcents" franchisee recruitment event in January 2010 at the new restaurant. The event will educate prospective multi-unit franchisees about the company's expansion efforts and available multi-unit franchise opportunities.

"Mr. Goodcents® is the perfect opportunity to work with a proven franchisor and enhance a network that is poised for substantial growth," added Bisogno. "While most sandwich chains have saturated their presence in local markets throughout the country, our targeted development markets are wide open for multi-unit growth."

With a franchise fee of $20,000, the initial investment to own and operate a Mr. Goodcents® restaurant is typically $163,000-$274,000 for a standard 1,500 square foot location that accommodates up to 35 customers. Each restaurant employs approximately 25 full time and part time people.

About Mr. Goodcents® Franchise Systems, Inc.:

Founded in 1989, Mr. Goodcents® restaurants have become the Midwest's fastest-growing subs and pasta quick serve franchise concept. With 100 restaurants located in nine states, the restaurant chain stands for great food and exceptional service in a clean environment at reasonable prices. Featuring 18 varieties of sub sandwiches made from freshly-sliced deli meats, Mr. Goodcents® also offers a full menu of pastas, salads, and desserts to satisfy any hearty appetite. Mr. Goodcents®, Baked Fresh! Sliced Fresh! Made Fresh Daily!, is headquartered in DeSoto, Kansas.

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