December 21, 2009 // Franchising.com // DATELINE: HANOVER, MA…In an unprecedented move, the Lapels Dry Cleaning corporate office announced that it would be eliminating the percentage based royalty program and replacing it with a Flat Fee Royalty.
Lapels Dry Cleaning Franchise sales topped the 50 unit mark in 2009 putting Next Step Franchising, Inc. in a position to reward the franchisees that have been integral to the growth of the brand in the early years and offer an incentive to those who are considering joining their rapidly growing franchise program.
"We've always had a vision that when we hit the 50 franchise milestone we would do something to reward those franchisees that helped us get to this point," says Michael Eisner, Director of Sales for Lapels and the system's very first franchisee. To this end, Next Step Franchising, Inc. began a program to convert their five percent weekly royalty to a fixed royalty of $100.00 per week for all franchisees. That means, regardless of how high sales climb, the weekly royalty will remain at $100.00. This new fixed royalty replaces the previous 5% royalty and will save the average franchisee thousands of dollars each year.
"We realize, from experience, how difficult it is to grow a business from nothing," says Lapels founder and President, Lawrence P. Friedman. "To plant the seed, fund it and help it to grow takes a good amount of time, an extraordinary amount of attention, persistence, determination and drive beyond belief. Nothing in this world can take the place of these attributes and they alone are most important to the success of a business. Unfortunately, we also need to be well funded for the inevitable economic financial roller coaster that comes with starting your own business."
Although we are currently in one of the worst economic downturns of most of our lives, due to the great customer service Lapels stores have become known for, the Lapels® marketing campaigns and in-store programs, Lapels® stores, on average, have grown or remained stable year after year.
"We understand what difficult times we are in and as the franchisor for Lapels we wanted to help!" says Friedman. "Difficult times bring sacrifice and we understand that many of our franchisees are sacrificing by cutting back staff and putting in more time," states Friedman. "We have always said that we are a team, a partnership so to speak, and we hope that our actions back up those words."
Lapels Dry Cleaning is the nation's fastest growing environmentally friendly dry cleaner. The Lapels system is one based on state of the art environmentally friendly dry cleaning equipment and solvents that are better for our customers, our employees and the environment. The secret to the success at Lapels has been a combination of having fantastic owners and operators that come from a background of strong management and customer service skills, proprietary in house marketing and loyalty programs and a surgical marketing program that is second to none!
The New England Franchise Association ranks Lapels Dry Cleaning as one of the Top 10 fastest growing franchises in New England. In addition, the Lapels Dry Cleaning Franchise Program has made the ranking for the Top 30 Franchise Organizations based in New England.
Lapels Dry Cleaning has also been ranked in Entrepreneur's 26th Annual "Franchise 500" as well as Entrepreneur's "Top 50 New Franchises," identifying Lapels Dry Cleaning as one of today's top franchise opportunities. Entrepreneur's "Franchise 500" is the best and most comprehensive rating of franchises in the world and is based on objective, quantifiable measures of a franchise operation.
Lapels Dry Cleaning has stores in Massachusetts (Abington, Bedford, Beverly, Boston, Brighton, Concord, Danvers, Dedham, Easton, Framingham, Hanover, Marshfield, Newtonville, Norton, Randolph, Sudbury, Walpole, Westford, Westwood, and Wilmington); Rhode Island (Lincoln); California (Pomona and Poway); Florida (Orlando); Georgia (Duluth); Idaho (Boise); New Hampshire (Hooksett); Pennsylvania (Bloomsburg); South Carolina (Carolina Forest and Myrtle Beach); Texas (Arlington, Colleyville, Granbury, Murphy, and Plano); Washington (Kirkland and Seattle). Coming soon to Littleton, CO; Hamilton, OH.
A full slate of services are offered at each Lapels Dry Cleaning store, including: same-day dry cleaning; shirt service; tailoring; shoe repair; wedding gown preservation; suede and leather processing; box storage and fur storage.