Strategic Innovation: Using Size to Our Advantage

December 23, 2009 // Franchising.com // New franchise systems must work to instill their values, beliefs and goals to create their own unique culture. Such is the case for Marton & Joelle Medina, founders of the newly launched franchise opportunity HomeSweetHome®. "New companies like us are usually at a disadvantage in attracting quality franchise candidates simply because no one really knows who they are, what they're about, what they believe in and what they stand for. As a young franchise system we are determined to not only communicate these things, but to use our small size to our advantage by only recruiting candidates who share those values & beliefs and want to contribute towards our goals. Being very selective from the outset is an advantage that many bigger and established companies lose by failing to vigilantly attract, screen and recruit the right candidates," says Medina.

So who is HomeSweetHome®?

"We want to be the Apple® of the service industry—our systems characterized by their simplicity, function, aesthetics & continuous innovation," Medina proudly exclaims.

"An audacious goal like this will require strong leadership from our first dozen owners who must be able to clearly appreciate the opportunity before them as they will essentially be the pioneers of our brand. Choosing the right twelve is imperative. Our Distinguished Dozen must genuinely care for people, both customers and employees. They must have a teachable spirit to learn the many systems they must run. Lastly, they must believe in themselves and have the courage to dream," describes Medina.

Get acquainted with this new and exciting organization to see if this opportunity is the right fit for you.

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