The Business of the Body Takes Shape: Max Muscle Sports Nutrition Shows Strength in 2010

The Business of the Body Takes Shape: Max Muscle Sports Nutrition Shows Strength in 2010

America needs to eat better, exercise more, and supplement our lackluster eating habits. Even the American Medical Association now implores every citizen of these United States to take a daily multi-vitamin. Proper nutrition and fitness is not only our Nation's top 'Resolution', it's the reason investors, entrepreneurs, and people who want something better in life are acting on their other top Resolution - controlling their career paths through Franchise Ownership.

Anaheim, CA (PRWEB) January 7, 2010 -- More people are leaving the office and starting their own business thanks to the exponential growth of the Sports Nutrition & Fitness industry. Max Muscle Sports Nutrition continues to be one of the most sought after franchise choices as another year of both Retail and Franchise unit growth across the nation continues to drive increased demand. Attracting former C-Level executives, people with a passion for fitness, even former Military, entrepreneurs and investors, owning a franchise is becoming easier for people from all walks of life. Developing a region of franchises for growing companies holds an even stronger attraction and bigger reward.

"A December 2009 New York Times focused on information from the Nutrition Business Journal stating that vitamin sales over the last decade have been growing by about 4% annually." said Patrick Sanders, President of Peak Franchising, Inc and Chairman of the Board of the Franchisee Association. "As more people are taking their health into their own hands, vitamin sales are expected to have grown by 8%, to a total of $9.2 billion. That's solid business momentum on a literally 'growing' marketplace."

"One example of this business growth is Max Muscle Sports Nutrition. Not only does the Anahiem, California based business enter 2010 with more stores under construction than in its history, they're attracting Regional Developers of extreme high quality for new development demand. North and South Carolina is now under development by Andrea and Paul Alvey...former international executives with The Body Shop International." said Sanders.

Former Senior Executives managing global operations with The Body Shop International, Andrea and Paul Alvey wanted to move back from England to Raleigh, North Carolina. They corporately oversaw everything from worldwide supply chain to product development and manufacturing, to company finance, IT and new business development for this retailer of toiletries and cosmetics. Now back in Raleigh, North Carolina, Andrea and Paul are continuing to work together in focusing efforts on supplying an eager population with 'The Business of The Body'...this time by helping to bring Max Muscle Sports Nutrition to the North and South Carolina.

"Look around you. There's a prevailing attitude in this nation that we each need to take personal responsibility, not wait for somebody else to fix things for us...beginning with our own personal and financial health." said Paul Alvey. "Health awareness is now an everyday topic. However, at this time of year, when nearly two out of three people have resolved to achieve and maintain a healthy weight and improved fitness level, wouldn't you want to be the business of helping people succeed in reaching their goals?"

The couple began business helping prospective store owners at, and provide a proven system to obtain store ownership and successful operations.

"People aren't waiting for a job promotion as the answer for a better life...they're taking their livelihood into their own hands. We believe Max Muscle Sports Nutrition is a solid growth business opportunity in a category that looks to have unrestricted growth. Carolina business communities are already reacting to this growth as the desire to service an active and eager population is now." said Andrea Alvey.

"In the last two years stores new franchises in Charlotte, Charleston, and Fayetteville opened in the region." added Andrea. "The 2009 MaxFormation Life Challenge champion, Toni Warrick, is a customer of the Fayetteville North Carolina Max Muscle. The attention this 40 year old house wife has generated over the past year has been incredible. She won $25,000, completely changed her physical appearance and fitness levels, and has been a draw for new store ownership from retiring military, executives in transition, and people wanting something better in their lives."

In the past, 'Franchise Brokers' were a means in which the average person could 'shop' franchise opportunities that were a match for their interests and passions. Google or Bing 'Max Muscle Franchise' and you'll not only see a plethora of franchise brokers and businesses presenting their opportunities, but you'll see why motivated American's are choosing franchise ownership.

Interactivity with a brand online is vitally important. Max Muscle's ' "Five Steps To Ownership" navigation at has literally transformed the online experience.

"Americans invest more than $64 Billion a year in fitness and sports nutrition." added Sanders. "Max Muscle Sports Nutrition is growing not just because more and more people need vitamins or supplementation, its growing because our stores educate their customers. Our owners are Certified Sports Nutrition Experts and not simply clerks. When you realize you can walk through the door of a Max Muscle store - regardless of age, body composition, health concern, or fitness level - and know that an Expert is the one helping you improve your health, you walk through the door...."



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